Introducing The Five-Minute Fundraiser, a new book from author and fundraising expert Tom Ralser

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Raising money to grow, build… or even just continue operating in today’s pandemic world takes extra effort, time, and focus for nonprofit leaders and board members. Tom Ralser’s new book, The Five-Minute Fundraiser, takes into account the busy schedule of the nonprofit executive by distilling the three ingredients of successful fundraising into a concise, straightforward, and entertaining story.

"What if raising more money to fuel your mission isn't about who you know or how big your marketing budget is?"

To say this year has been a challenge for nonprofit fundraisers would be a drastic understatement. Raising money to grow, build... or even just continue operating in today's pandemic world takes extra time, effort, and focus for leaders and board members. Tom Ralser's new book, The Five-Minute Fundraiser, takes into account the busy schedule of the nonprofit executive by distilling the three ingredients of successful fundraising into a concise, straightforward, and entertaining story.

In the book, Tom details the fundamentals of Asking Rights, his proven recipe for effective fundraising. The strategies involved to earn the right to ask for money are presented within a "five-minute" framework to help organizations easily prioritize what is most important to investors and raise more money.

Tom has personally been involved in over 600 nonprofit funding projects nationwide, helping nonprofits raise over $1.3 billion. He pioneered the concept of applying return on investment (ROI) principles to nonprofit fundraising, and fundraisers have described his work as the "silver bullet" that justifies larger investments in nonprofit organizations. Clients across the nonprofit sector have benefited from increased funding by using his investment-driven model and Asking Rights approach.

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Kristin Harper