Web-Based Augmented Reality Used to Enhance Samsung ‘Life Unstoppable’ Virtual Event

Share Article

Augmented Reality was used to enhance Samsung's virtual house tour, which included impressive live Web AR product demonstrations. Smyle Creative agency engaged Aircards to develop 3D Web AR experiences to enhance Samsung’s 'Life Unstoppable' virtual event and enable viewers to get hands-on with the upcoming product range.

Samsung Live Event Web AR

Samsung Life Unstoppable Event Enhanced Using Web AR

This flagship mixed-reality experience embodies a significant shift in the live-event and product visualization space, towards immersive extended-reality experiences. This new medium is substantially more accessible, interactive, and shareable than what can be achieved in-person.

Samsung’s virtual press conference event impressed media attendees with a virtual Samsung House tour alongside live hands-on 3D Augmented Reality product demonstrations.

Smyle Creative provided an impressive mix of talent to enable the seamless launch of Samsung’s virtual event. This included live Web-based Augmented Reality product demonstrations created by the experienced WebAR development team at Aircards, working closely with the Smyle team.

Rather than participating in the IFA Electronics show in Berlin, Samsung pivoted their latest product launches to virtual-only events. Samsung and their media partners worked together to deliver a truly unique and immersive livestreamed experience. Smyle used Epic’s Unreal Engine and pixel-streaming technology to build an innovative 3D virtual tour experience around a virtual house filled with the latest Samsung product releases.

Smyle engaged Aircards to develop the Web-based Augmented Reality (Web AR) elements of the event, which allowed the attendees to scan on-screen QR codes and activate 3D product demonstrations within their own environment. This enabled attendees to interact with Samsung’s latest and upcoming product range in real-time augmented reality, alongside the live-streamed event.

Featured products in the WebAR experience included the exciting Galaxy Z Fold 2 foldable phone, Odyssey G9 gaming monitor, and Samsung Bespoke refrigerator.

The Galaxy Z Fold 2 phone was animated to unfold in front of the user and showcase the revolutionary folding screen and innovative hinge design.

The fridge configuration experience allowed users to tap to customize the color, layout, and quantity of refrigerators which were augmented into their own space.

Aircards Head of WebAR, Adin Gold said:

“We were thrilled to work alongside our partners at Smyle Creative to add an exciting Web AR dimension to Samsung’s ‘Life Unstoppable’ live event. This flagship mixed-reality experience embodies a significant shift we’re seeing in the live-event and product visualization space, towards immersive extended-reality experiences. This new medium is substantially more accessible, interactive, and shareable than what can be achieved in-person.”

See the official Samsung Press Release article covering the event.

Aircards solely develop Web AR experiences on the 8th Wall platform. Why? 8th Wall are the leading Web AR framework with outstanding compatibility across iOS and Android devices as well as impressive AR stability. Combining Aircards design, development and marketing talent with the 8th Wall framework provides clients with an unparalleled service.

About Aircards: Market-leading provider of Web AR marketing campaigns and experiences, including recent high-profile launches with Samsung, Unilever, Dell Technologies, ABInBev and Hewlett Packard Enterprise. Aircards provides an end-to-end Web AR service - from ideation to development and cloud-hosting. WebAR powered by 8th Wall, built by Aircards.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matt Watson
Aircards
44 7554423865
Email >