“It’s estimated that 75% of direct-to-consumer companies will have a subscription model by 2023. This is a rapidly growing industry, and this year has provided a unique opportunity for subscription brands to get attention from even more consumers,” said Paul Chambers, co-founder and CEO of SUBTA.
DETROIT (PRWEB) October 20, 2020
The largest event dedicated to the direct-to-consumer subscription industry, 2020 SubSummit Conference, will draw thousands of people from around the world who are driving the rapid evolution of how consumers discover, buy and experience new products. The virtual three-day conference, taking place Nov. 11 – 13, is presented by FedEx and hosted by SUBTA, the Subscription Trade Association serving the subscription commerce industry.
SubSummit is devoted exclusively to those who work in or alongside the subscription commerce industry, from start-ups to experienced merchants looking to learn how to launch, scale and improve successful subscription businesses. Now in its fifth year, SubSummit has seen 40% growth year-over-year in attendance, which reflects the rapid growth the subscription commerce industry is continuing to experience with both new industry players and consumer-driven solutions.
Attendees will be able to access more than 40 sessions and presentations by more than 100 dynamic speakers discussing industry trends, best practices, scalable business models, marketing, corporate responsibility, profitability and more. Featured speakers and topics for the 2020 SubSummit include:
- Carl Gold, Chief Data Scientist, Zuora – “Churn Management in the Time of Coronavirus”
- Simran Dua, CEO, My Subscription Addiction – “Live Q&A on Best Practices for Customer Obsession”
- Joe Frick, Partnership Development, Oracle – “Meeting the Moment with Next Gen Digital Advertising”
- Nancy Harhut, Co-Founder & Chief Creative Officer, HBT Marketing – “World's Best Persuasion Tactics - From A to Z”
SubSummit will also present the SUBTA 2020 CUBE Awards, sponsored by USPS, recognizing and celebrating innovation, excellence and customer delight within the subscription commerce economy. A panel of judges will decide the winners for a total of 10 awards, including best subscription box, best streaming subscription, best customer experience, social good award and more. Previous Cube Awards winners include Rachel Zoe’s Box of Style, Loot Crate and Hello Fresh.
“It’s estimated that 75% of direct-to-consumer companies will have a subscription model by 2023. This is a rapidly growing industry, and this year has provided a unique opportunity for subscription brands to get attention from even more consumers,” said Paul Chambers, co-founder and CEO of SUBTA. “Even though we had to adapt to a virtual conference, like many others, this is still a ‘can’t-miss event’ for anyone looking to make an impact in the subscription industry.”
Ticket options include FREE general attendance as well as premium level, which includes an exclusive welcome box, session recordings, access to the virtual VIP Networking Lounge Access and more. For more information and to register, visit the SubSummit website.
The Subscription Trade Association (SUBTA) is the first and only trade association serving the subscription commerce economy. SUBTA offers the expert resources and support for the ever-growing community of innovators, entrepreneurs, thought leaders and dedicated teams that are eager to scale their businesses and catalyze the subscription industry. Based in Troy, Mich., SUBTA’s mission is to be the leading voice for the global subscription industry. For more information, including industry research and upcoming events, visit SUBTA.com.