AGA Agency and MySeat Media Partner to Streamline the Development of Rising Stars

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In a momentous business move that will revolutionize the way music is marketed, promoted, and distributed, brand management conglomerate AGA Agency has teamed up with MySeat Media and their powerful fan engagement platform for an advantageous joint venture.

The new deal allows all artists’ needs to be housed under one umbrella. With this new breakthrough in entertainment, the MySeat platform lets artists publish their own distinctive white label official app on the App Store and Google Play in which to reach fans, media, venues, and streaming services directly. In addition, it also encompasses artists’ portfolios and performances all in one fully integrated smartphone app.

“Nothing like this has ever been done before in the entertainment industry,” says AGA Agency, Mac Mills. “In the past, an artist would have to go to a distribution company to get their products to the fans. They had to consult a marketing company for strategies of gaining fans’ attention. And then they had to seek another company altogether for their merchandising. That is a thing of the past.”

With two decades in the music industry, Mills knows exactly what he is talking about. Last year, he launched AGA Agency with music media veteran Steve Raze. AGA’s current client list includes Master P, Irv Gotti, CeCe Peniston, platinum producer Drumma Boy, and Lady Luck among many more. The perfect pair, MySeat Media, Inc. is a Montreal-based firm specializing in multi-media mobile technology development aimed at the sports and entertainment industry to enhance the overall fan experience. The two companies gave their efforts to artists, such as G Herbo during the Corona-virus lockdown. Within 8 weeks these artists started turning followers into direct customers with 60% conversion from downloads to registered fans and 20% conversions from registered fans to paying subscribers.

Not strictly for recording artists, this new breakthrough can also be utilized by celebrities, athletes, influencers, and various organizations. It is sure to reform how public figures reach their target audience!

“This alliance has created an additional revenue stream for talent through this ingenious multimedia mobile platform,” says AGA co-founder Raze. “Every element of an artist’s brand can be monetized and placed in the palm of fans’ hands.”

MySeat Media was founded in 2012 by financier/CEO Steven Shelton, technology entrepreneur/COO Norm Pigeon, and software engineer/CTO Che Hodgins. The MySeat Media cloud-based architecture captures live demographics and psychographic data to create detailed fan engagement profiles, where machine learning turns the artist's official app into a powerful revenue-generating machine, by extending to users highly targeted and relevant invitations, promotions, advertising, and sponsorships.

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Apryl Adams
AGA Agency
1 312.685.2223
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