Product10x cruises into 3rd year with a renewed focus on co-creating the SaaS startups

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Product10x is the only accelerator that helps startups with deep-tech and product-led experts and acts as “Operators-in-Residence” alongside the founders.

Product10x is the only accelerator that focuses on Deeptech and Product Led Growth (PLG), and has successfully entered the 3rd year of its operations. Having reviewed more than 180 startups, helped 15 startups and co-created 5 startups, we are happy to announce that our co-creation of startups is now focused on the deep vertical focus in Digital Health, Education Technology, HR Technology, and Productivity & Collaboration. Simply put, Product10x is now co-creating very focused industry vertical startups.

Why co-creation of startups?
As former co-founders and operators, we have realized that the cost of building SaaS startups has reduced dramatically. This means there are a lot of startups in the market and founders must focus on building the “right products for the right users”, and then building the right go to market strategy to gain and validate the value with the initial set of customers.

Unlike many other accelerators that only provide a very high level of mentorship and advice, Product10x has founder-friendly programs that work with founders side-by-side. We are not here to advise or mentor from far, but to devise a strategy and execute along with founders. Thus, we co-create along with founders until they have the wings to fly.

Success so far...
The 2nd year of execution gave significant success to Product10x. We helped to launch several startups, improved products and an exit.

  •, a construction video analytics platform SaaS startup has been acquired by industry leading company Procore. This is Product10x’s first exit in the year 2021.
  • CentSai, a financial literacy & education startup has launched its first SaaS product and is now entering the digital advisor market.
  •, a conversational chatbot company, has a renewed focus on the Retail industry and helps business owners with increased customer engagement.
  • Gotomarketer launched a purpose-built go to market platform that helps any function in the organization to collaborate, organize and manage launch assets.
  • Salestable launched the world’s only all-in-one sales growth enablement platform for Startups and SMBs.

Several other startups have been helped by various accelerator programs and 2 other startups are in stealth mode.

What’s next...
We mostly hear about successful startups like Asana, Slack, Airtable and Calendly when they become billion dollar companies. However, we strongly believe founders can build a valuable startup worth $250million+ and still be successful with the right support from the industry experts and the right GTM strategy

As part of the next year's growth strategy, we are super excited to welcome Dave Chen as a General Partner into Product10x. Dave has decades of experience in the medical device field and recently exited MiDLABS as a COO. Dave has been an angel investor and startup advisor for years and Product10x is honored to have him join us as a General Partner.

"Product10x has an established philosophy of finding and working only with founders+startups that are a compelling and mutual fit for a synergistic relationship. The evolution as a micro-vc firm is very logical and exciting addition to Product10x, and I look forward to being a part of it all," says Dave Chen, General Partner at Product10x.

“Product10x is evolving into a micro-vc and a co-creation company that helps founders create successful deep-tech startups. The addition of Dave Chen will only further our story and leadership team as we enter the 3rd year of operations.”, says Suresh Madhuvarsu, Co-founder at Product10x.

"As Product10x enters its 3rd year, our core mission of co-creating and impacting the deeptech & SaaS community continues to resonate very strongly. We’re thrilled that our focus on product led growth, ruthless prioritization and experienced teams help to offer immense value to our portfolio and partner ecosystems," says Jogi Daita, Co-founder at Product10x.

“Product10x is on an incredible co-creation journey with some fantastic startup founders, together we are changing the game in the deep-tech space and scaling them to the next level,” says Anand Desikan, Founder Advisor at Product10x.

About Product10x Accelerator:
Product10x Accelerator is based out of San Ramon, CA and provides various co-creation programs to startups. Our goal is simple, to help build multiple successful startups in the Digital Health, EdTech, HRTech and Future of Work industries using our expertise in deep-tech and SaaS. Product10x is the only accelerator that helps startups with deep-tech and product-led experts and acts as “Operators-in-Residence” alongside the founders.


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Suresh Madhuvarsu
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