Instruqt Announces Record Year as Demand for Growth-Focused Virtual IT Labs Surges

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The booming demand for Instruqt among software companies shows the massive advantage of product-led growth. Innovative organizations know that hands-on product experience fuels a greater sales pipeline and increased adoption.

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Turn your product into a growth engine

Instruqt is building the future of tech adoption. Our growing customer base continues to praise the technology that effectively demonstrates the value of their products at every revenue touchpoint.

Instruqt, the #1 Virtual IT Labs for product-led growth, today announced it has achieved new milestones in customer acquisition, product adoption, and new platform capabilities in 2021. The momentum and rise in demand can be attributed to forward-looking software companies embracing growth-focused virtual IT labs as a vehicle for scalable demand generation and product adoption.

Instruqt saw 300% growth in revenue, added more than 50 new customers to its platform, and 5x increased in usage. Revenue teams from Red Hat, Puppet,, Kasten by Veeam, Sysdig, Codefresh, Imply, Isovalent, and many others have experienced accelerated increases in demand and sales pipeline. With a browser-based private sandbox environment, it's never been easier or faster to show how their products add value in real environments without overburdening their engineering resources. Instruqt helps them drive tangible results from engagement to revenue, increase presales productivity and accelerate time to value for customers.

"Instruqt is building the future of tech adoption. Our growing customer base continues to praise the technology that effectively demonstrates the value of their products at every revenue touchpoint. Fast, easy, and 100% browser-based, universal accessibility is one of Instruqt’s biggest selling points. Embeddable on websites and learning management systems (LMS) remove friction in the marketing and sales process. Essentially, they use Instruqt to influence decisions in the entire customer journey,“ - Coert Baart, CEO of Instruqt.

The way people buy software has changed. Hence, the way software companies sell has to keep up. As a result, many are exploring a product-led growth strategy along with their existing sales-led motion. In a product-first world, the product needs to be presented in a story. Good product storytelling relies on having the proper context. And that's where Instruqt comes in. Instruqt enables software companies to run their products in a cloud sandbox and add data, scenarios, and even real-time access to cloud accounts. With Instruqt, they can create hands-on demos, tutorials, and training on real technology, real environments in an easy automated way.

In 2021, Instruqt introduced embeddable labs and webhook integrations to help revenue teams efficiently scale their demand generation efforts and convert customers much faster than traditional methods.

"The 2022 product roadmap covers three key areas:

  • We’ll take our sandbox technology to the next level to support more platforms, operating systems, and technologies in a scalable way. For starters, we will introduce native Windows support.
  • A complete redesign of the platform and the implementation of a gamification mechanism to stimulate and drive learner engagement.
  • New user reports that provide our customers with actionable insights on how users interact with their products to drive pipeline and upsell” – Michael Meier, VP Product of Instruqt.

Instruqt has accelerated hiring to meet the increasing demand and support future product advancements. It will continue to grow the team in marketing, sales, customer success, and platform development in the coming year.

About Instruqt
Reducing friction is the key to boosting product adoption and usage. Instruqt helps software companies break down product barriers by creating valuable full-funnel product experiences. Companies like Google Cloud, Hashicorp, Puppet, Red Hat, Sysdig,, Kasten, and others use Instruqt to create hands-on tutorials, self-service demos, and customer training. As a result, Instruqt customers can generate millions of dollars in pipeline and account expansion without overburdening their engineering resources.

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Connie Tai
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