2021 Military Holiday Spending Survey Reveals How Military Respondents are Approaching Holiday Shopping Given Potential for Supply Chain Issues and Empty Shelves

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Armed Forces Bank releases new survey results ahead of the holidays, showing 57.7% of military personnel already starting shopping with 63.7% as concerned about shipping times and product availability. Nearly 30% of Respondents are Purchasing Gifts for 10+ People with 35.7% Shopping Online, 31.8% in Store and 32.5% Doing Both.

Armed Forces Bank released its holiday survey to its military customers, revealing how military respondents are approaching holiday shopping given potential supply chain issues and empty shelves.

No matter where you’re stationed in the world, Armed Forces Bank strives to make everything – from banking solutions to financial advice – personal, valuable, and convenient for you during the holidays and year-round.

Armed Forces Bank – a full-service military bank committed to serving those who serve since 1907 – today released its first annual holiday survey to its military customers, revealing how military respondents are approaching holiday shopping given potential for supply chain issues and empty shelves (see accompanying infographic). The poll surveyed 284 individuals and found that 63.7% fell in to a “concerned” or “very concerned” category (chose a 6 or above on scale of 1-10) about shipping times and product availability – and that 57.7% have already started their holiday shopping. As far as gifts, 29.1% of respondents will be purchasing holiday gifts for 10+ people, with 35.7% of shopping being conducted online, 31.8% in-store, and 32.5% doing both – and 57.4% of military personnel prefer to give gifts over gift cards.

"When you’re in the military, your needs are different, and your banking should accommodate that," said Jodi Vickery, executive vice president, director of Military Consumer Lending, with Armed Forces Bank. "That’s why, no matter where you’re stationed in the world, we strive to make everything – from banking solutions to financial advice – personal, valuable, and convenient for you during the holidays and year-round.”

Armed Forces Bank Survey Infographic
The online survey was conducted by Armed Forces Bank via email and social media sites with their military customers, to find out how they’re approaching holiday shopping this year given supply chain issues and the potential for empty shelves. The survey was conducted in October 2021.

About Armed Forces Bank
Armed Forces Bank, headquartered in Fort Leavenworth, Kansas, is a full-service military bank committed since 1907 to serving those who serve. Its mission is to provide quality financial products and services tailored for active and retired Department of Defense personnel, both military and civilian, and their families in all 50 states and around the world. With more on-base locations than any military bank in the country and over $1.2 billion in assets, Armed Forces Bank is a wholly owned subsidiary of Dickinson Financial Corporation, a $3.5 billion bank holding company headquartered in Kansas City, Mo. Armed Forces Bank’s sister bank, Academy Bank, is a full-service community bank with over 80 branch locations in Arizona, Colorado, Kansas and Missouri. For more, visit http://www.afbank.com. Member FDIC.

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Elaina Boudreau
BELA Communications
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