HotelPlanner and Choice Hotels Sign Deal to Integrate Group Bookings

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Enables “Instant Group Room Block” reservations without customers needing to contact the hotel directly. Captures additional group market share as the hospitality and leisure travel sector is anticipated to return to pre-pandemic levels this year.

HotelPlanner, a leading travel technology platform powered by proprietary artificial intelligence, today announced a service provider alliance with Choice Hotels International, Inc. The alliance integrates HotelPlanner’s group inventory and group leads with Choice Hotels properties to expand group sales for both companies.

One of the world’s largest hotel franchisors, Choice Hotels offers travellers a wide range of lodging options with more than 7,000 hotels open in 35 countries and territories.

Historically, group hotel sales have required significant back and forth between the group and the hotel, especially for large events such as weddings or family reunions. This new capability eliminates inefficiency by creating an ‘Instant Group Room Block’ that enables the customer to reserve immediately a large block of rooms for their guests without having to engage the participating hotel directly, and with no need for guests to call the hotel.

“We’ve offered ‘Instant Group Rates’ for years. Now, customers can instantly reserve a large block of rooms with one click. This is a major efficiency play for group travel bookings that will benefit Choice Hotels customers through significant time savings and less hassle,” says Bruce Rosenberg, President and Chief Operating Officer, HotelPlanner. “Choice Hotels and its signature brands are iconic global properties that meet the diverse needs of our customers, across all segments and service levels. This expanded alliance creates a mutually beneficial relationship to drive additional market share in the group segment.”

According to the World Travel & Tourism Council, U.S. domestic travel & tourism sector’s GDP contributions could reach nearly $2 trillion in 2022, a 6.2% increase from 2019. Importantly, consumer travel sentiment is rebounding strongly as well. According to Destination Analysts, about 87% of American travellers have at least one leisure trip planned in the next 12 months.

“Choice Hotels is excited to extend the ability for planners to book groups instantly online outside of our direct platforms for the first time,” said Abhijit Patel, Vice President, Marketing & Distribution Strategy and Operations, Choice Hotels. “Making our industry-leading brands accessible to an AI-based booking platform on HotelPlanner positions us well to capture the return of group travel,” he said.


About HotelPlanner

HotelPlanner is a leading travel technology company that combines proprietary artificial intelligence capabilities, and a 24/7 global gig-based reservations and customer service network. HotelPlanner travel agents can customize all traveller hotel and accommodation needs from a single platform while providing localized advice. HotelPlanner is one of the world’s leading providers of individual, group and corporate travel bookings, specializing in unique “Closed User Group” discount rates offered in unpublished private sale environments. Founded in 2004, HotelPlanner has enduring partnerships with the world’s largest online travel agencies, well-known hotel chains, individual hotels, online wedding providers, ancillary lodging providers, corporations, professional and youth sports teams and franchises, universities and government agencies.

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About Choice Hotels International

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories as of December 31, 2021, the Choice® family of hotel brands provides business and leisure travellers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit

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Philip Ballard