Joint campaign presents real women in Bloomers Intimates' sexy granny panties
NEW YORK, May 12, 2022 /PRNewswire-PRWeb/ -- Bloomers Intimates is excited to be partnering with Celebrate the Gray, a modeling agency that takes pride in understanding and representing silver-haired women, an audience that is often overlooked when it comes to lingerie. The joint campaign includes a diverse set of models and eliminates all forms of retouching when modeling Bloomers Intimates' sexy granny panties, proving that women of all ages, shapes, and sizes can feel and look beautiful. A key goal of this partnership is aligning with real women to build a community and speaking to it authentically.
There are over 40 million American women ages 40+ who represent huge purchasing power and are the healthiest, wealthiest, and most active generation in history. They feel young and vibrant, and want to continue to look and feel their best forever. Most lingerie brands depict young, emaciated women, their images further airbrushed and retouched, creating a standard that few women over 40 can meet. These women feel ignored by marketers and brands. Bloomers Intimates is on a mission to address this void in the market and help women of all ages look and feel good in their skivvies. Their first product - Her Highness Lace Brief – is a high-waisted lace panty that snatches the waist, eliminating muffin top, with a full-coverage rear that won't ride up or show visible panty lines. As an age-inclusive agency, Celebrate The Gray was a natural choice for a Bloomers Intimates collaboration, as the agency's mission is to remind women, "I'm older, beautiful, relevant, and important".
"Discovering Celebrate the Gray and the work Stephanie is doing with the models she represents was a godsend. Our brand is age-inclusive, our customers span 18-80, and we wanted to show that to the world. Stephanie works with beautiful women of all ages who help us spread the word of our brand," said Shaula Yemini, co-founder of Bloomers Intimates. "Aging is inevitable, and we no longer need permission to accept this – join the movement to 'CELEBRATE YOU.'"
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About Bloomers:
Bloomers Intimates is a mother-daughter team bridging the generational gap between old-fashioned granny panties and modern women's underwear, producing a product that is as sexy as it is comfortable for women of all ages.
Connect with Bloomers Intimates on Instagram (@bloomersintiamtes) or on their website (http://www.bloomersintimates.com).
Connect with Celebrate the Gray on Instagram (@celebratethegray) or on their website (http://www.celebratethegray.com)
Information
Available at:
http://www.bloomersintimates.com
http://www.celebratethegray.com
Social Media Link:
IG:
http://www.instagram.com/bloomersintimates
http://www.instagram.com/celebratetheegray
Facebook:
http://www.facebook.com/bloomersintimates
Media Contact
Alexandra Bish, RAGDOLL PR, 1 8187478442, [email protected]
SOURCE Bloomers Intimates
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