Brand strategy and identity agency Brand X will adopt the new corporate name of Fazer.
NEW YORK, May 20, 2022 /PRNewswire-PRWeb/ -- Brand X, a brand strategy and identity agency, announced its intention to adopt the new corporate name of Fazer to better reflect the company's focus, effective today.
"We have developed a strategic branding methodology that helps growth companies transform their brands to amplify performance and market resonance," explains Todd Irwin, founder of Fazer. "Brand should be a company's hardest-working asset. For companies to effectively leverage competitive advantages in an ever-crowding marketplace, their brands must communicate clearly and reflect the rules of modern identity and visual design. Customers recognize the difference and will meaningfully engage with brands that are executed with purpose and precision."
Fazer is a new-model branding agency and a direct-to-CEO consultancy offering 20+ years of brand creation expertise, focusing on brand and business strategy alignment. The fully-remote agency dives deep into market research, workshops closely with leadership teams, and analyzes competitors to develop strategic platforms that "de-position" those competitors in the market.
"Todd and his team helped us a develop a deep understanding of our brand purpose and competitive positioning in the market" notes Shawn Miller, CEO of Archwest Capital. "They helped us rally around a singular brand vision and designed a look and feel that gave us the competitive confidence we need."
Irwin has experience working with Fortune 500 brands and has held C-suite positions in multiple brand strategy and identity agencies.
About Fazer
Fazer is a brand strategy and identity agency founded in 2017 by industry veteran Todd Irwin. Fazer provides brand strategy, identity, experience, marketing, and brand consulting services to venture-backed growth and mid to enterprise-sized companies.
Media Contact
Jake Wengroff, Fazer, 1 9179526816, [email protected]
SOURCE Fazer
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