Launches New Brand Identity, Expands Product Offerings

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Automotive leader reboots with new look, new website, and expanded consulting and training offerings

The relaunch includes new course offerings, a streamlined and interactive website, new social media, and the UpShift Consulting Team., Inc has expanded its service offerings and partnership opportunities to include “Training, Consulting, & Certifications for the Auto Industry.” This expansion builds off the popular “Certified Female Friendly” program that has been offered for over a decade – moving away from a consumer resource and focusing on business to business training in leadership, culture and workforce. The relaunch includes new course offerings, a streamlined and interactive website, new social media, and the UpShift Consulting Team.

Updated Branding, Farewell to “Patty”
The new brand image for Ask Patty moves away from the traditional pink and purple colors and no longer includes the Patty mascot.
“Our iconic mascot “Patty” has been retired,” explains Jody DeVere, CEO, with a laugh. “When we launched, we really needed an instantly recognizable face for the company, and Patty was the product of a long design process with many iterations. Today, however, the art style was beginning to look a little dated, and we felt that, rather than try to redesign her, it was better to completely rethink our visual identity.”
Ask Patty’s new look is a minimalist affair, with a row of 5 simple icons that represent important certifications for the automotive industry. The new branding is clean and exciting. The new has been launched via an updated website ( and social media.

Expanding Beyond Female Friendly
The new product offerings of Ask Patty include UpShift, suite of training and certifications. The UpShift program expands beyond female friendly to encompass current hot topics such as diversity, culture and inclusion. The program is comprised of a series of 12 unique modules delivered by a panel of experts in their fields. Training is offered live, in an interactive Zoom setting or via per-recorded video modules. These new courses span 3 topics: Leadership, with a focus on management skills; Workforce, with a focus on employee attraction, hiring, and retention; and Culture, which focuses on business culture topics including Diversity, Equity, and Inclusion.
The original, now-familiar Certified Female Friendly program remains on offer, with a revamped training sequence. In addition to these courses and certifications, Ask Patty and the UpShift panel also offer customized consultation packages on a variety of topics.

About, Inc., Inc. began as a website with one goal in mind: to help women feel more comfortable when buying or repairing a vehicle. Since 2006 our flagship product, Certified Female Friendly®, has been training dealerships, independent service centers, tire dealers, quick lubes, car washes, and more on the best practices to communicate effectively with women in their local area. Today, we have taken the philosophy that launched Certified Female Friendly®, and expanded it into a suite of Certifications which touch every aspect of automotive business, helmed by a panel of superhero consultants from across the industry, and we call this suite UpShift™.

UpShift™ training, certification and consulting provides your present and future employees the tools to create and sustain an equitable and inclusive work environment to compete in a growing diverse market; business leaders must ensure their employees are ready to meet workplace challenges and thrive.

UpShift™ training is designed to help you grow a more diverse and inclusive culture, develop leadership skills, develop emotional intelligence, hire, train, and retain more employees, and elevate your automotive business’ operations to higher profitability. Need an In-House Training Workshop or Customized Training Program on one or more of our sessions? Schedule a time to meet and discuss a proposal.

Ask Patty®, Certified Female Friendly®, and Upshift™ are registered trademarks of, Inc.

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Jody DeVere, Inc.
1 888-737-8599 Ext: 701
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