goodr is the Official Sunglasses of the 2022 NOBULLCrossFit Games
MADISON, Wis., August 2, 2022 /PRNewswire-PRWeb/ -- goodr, the brand known for its budget-friendly active sunglasses suitable for any and all outdoor activities, is thrilled to announce that it will be the official sunglasses sponsor for the 2022 NOBULLCrossFit Games in Madison, WI, taking place from August 3rd through the 7th.
Picture this: It's 80 degrees and sunny. You're prepping to hit your PR and showcase your beast-like strength to a sea of CrossFit athletes. You have your chalk, gloves, and various accoutrements to flex on them—but what about your sunglasses? That's where goodr comes in. goodr's non-slip, non-bounce, all polarized sunglasses are designed with fun, fashion, function, and 'ffordability in mind. Whether CrossFit athletes are sprinting around the block for conditioning or completing their WOD outdoors, goodr sunglasses promise to stay put.
goodr has designed two custom styles exclusive to the NOBULLCrossFit Games in its signature OG style. Maxed Out in Madison will be gifted to all participating athletes and I'll be the Judge of That will be gifted to all judges on-site. Consumers can also spot goodr signage throughout the North Park Stadium and see goodr's sunnies in action in three 15-second ad spots aired during the broadcast of the NOBULL CrossFit Games on CBS Sports.
Of note, goodr-sponsored athlete Arielle Lowen, widely known as the 'fittest Mom in America,' will be competing in this year's games. "I love my goodr sunglasses because they actually stay on my face when I go for a run," said Arielle. "I've tested them in 100° Texas heat, and even with a face full of sweat, they don't slip or budge. They are definitely my go-to sunglasses for everything!"
"goodr was created as a brand for runners and grew into a brand for all athletic endeavors," said goodr's CEO and co-Founder Stephen Lease. "Our sunnies are perfect for CrossFit athletes looking to flex their muscles and their individuality. Like we say on BEAST goodr: Be loud. Be you. Be a BEAST! We're excited to sponsor the NOBULL CrossFit games so we can showcase our sunnies in action and spread the word about our brand…like that person who's too loud at the gym."
"The CrossFit Games allow the best athletes in the world to take their fitness outside the walls of their gyms and directly to the fans in Madison," said Justin Bergh, GM of Sport for CrossFit. "Under the bright summer sun, sunglasses are a vital accessory, so it's great to partner with a company like goodr, which has been helping outfit our fans and athletes through festival sales for a number of years."
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About goodr:
We exist to give you permission to be unabashedly yourself...unless you're an asshole. Since 2015, we've made polarized sunglasses that speak to the four F's: Fun, Fashionable, Functional, and 'Ffordable. goodrs can be purchased directly on the goodr website; at our Los Angeles-based retail store, the goodr Cabana; and through leading national retailers like REI, Dick's Sporting Goods, Tilly's, and more. goodrs don't slip or bounce while running, beasting, biking, golfing, or gaming. goodr is the three-time recipient of Runner's World Gear of the Year, so we know we're doing something right.
About CrossFit:
CrossFit® is Tthe World's Leading Platform for Health, Happiness, and Performance™. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's best-known fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit's transformational benefits through workouts in more than 13,000 affiliated gyms across 158 countries. CrossFit, LLC also orchestrates the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®. To learn more, visit http://www.CrossFit.com.
Media Contact
Dee Kent, goodr, 1 8188088618, [email protected]
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