Hays Fluid Controls launches a brand campaign, including a new identity, to reflect its commitment and focus on a culture of solutions, quality products and unmatched customer service while continuing to offer trusted solutions to complex customer challenges.
CHARLOTTE, N.C., Sept. 7, 2022 /PRNewswire-PRWeb/ -- Hays Fluid Controls launches a brand campaign, including a new identity, to reflect its commitment and focus on a culture of solutions, quality products and unmatched customer service while continuing to offer trusted solutions to complex customer challenges.
"Even when faced with the challenges of a global pandemic, our business has continued to deliver exceptional growth. However, it became apparent to us that the perception of the company in the marketplace has not evolved at the same pace. The rebranding provides the perfect opportunity to showcase the exciting progress we have made in all areas of the business and to emphasize our commitment to our customers." said Gil Seco, VP of Sales.
Hays partnered with Wray Ward, a Charlotte-based marketing communications agency, to conduct a strategic marketing approach that resulted in company brand pillars and company identity. The new look and feel represents a renewed commitment to the company's three pillars.
- Reliability – Assembling systems that are failure-free is the top priority. With designs and technology that the military trusts for use on submarines and a team that always strives to supports its customers, Hays has built a legacy over the past 150 years, proving that customers can rely on them for long-lasting results.
- Simplicity – From the design of the products to the easiest quotation platform in the industry, Hays makes the customer experience exquisitely simple.
- Connections – Beginning with personalized customer support, all the way through product installation, Hays makes stronger connections with its clients.
The elements of Hays' brand evolution include a new logo, website, and a refreshed Online Price Guide (OPG). The new logo subtly captures the notion of connections not only in products but also in the people. The deep blue represents the Hays heritage, while the crisp green speaks to the strategic focus of delivering fresh and simple solutions as well as energy efficiency. The updated website showcases the company evolution and focus in providing exquisitely simple solutions, quality and reliable products and superior customer service. The changes made to the OPG highlight Hays' commitment to providing customers with the best-in-class tools to configure, quote and order at their convenience and personalized service.
"The new brand identity promotes our commitment to building strong, loyal relationships by providing superior customer service and the highest quality products in the industry. With Military-grade technology and a team that goes the extra mile, Hays is constantly exploring ways to make things better and easier for our customers" said Andy Brinkmeier, President of Hays.
About Hays Recently named a Top Workplace to work by the Charlotte Observer, Hays is a leading producer of flow controls solutions and hydronic balancing. Established in 1869, Hays remains the leader in commercial HVAC systems for hotels, multi-family housing units, educational institutions, hospitals, and mix-use office spaces. With its patented Mesurflo® technology, Hays is the only company in the industry that can offer balancing valves without the use of a spring-based design. For the past 60 years, Hays has supplied its Flow Control Valves to the U.S. Navy for its submarines and surface vessels. For more information, visit Hays Fluid Controls.
Media Contact
Gil Seco, Hays Fluid Controls, 1 704-756-6610, [email protected]
SOURCE Hays Fluid Controls
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