The Next Generation of Poker Viewership: PokerGO® and INTHEGAME
The future of poker viewership puts fans front and center, enabling them to watch, play, and win. PokerGO® and INTHEGAME partnered during the World Series of Poker to deliver first-screen viewer engagement on PokerGO.com.
TEL AVIV, Israel, Oct. 10, 2022 /PRNewswire-PRWeb/ -- If you've ever watched High Stakes Poker or any of the other popular poker shows available on PokerGO.com, chances are that, aside from learning a few tips or tricks, you've had an opinion on how to play certain hands or attempted to predict the outcome of a bluff. Utilizing INTHEGAME's unique technology together with PokerGO's premier content, audience members were delivered next-gen interactive viewing that they took to immediately.
"We saw great engagement by our viewers," said Dan Gati, Executive Producer of PokerGO. "INTHEGAME is an important tool in our comprehensive strategy to engage viewers and drive viewership. It also offers new branding, advertising, and e-commerce opportunities."
Yaron Kottler, CSO at INTHEGAME: "We are excited to partner with PokerGO to deliver first-screen engagement and monetization. The media industry is discovering that there are new ways to enhance subscription and ad supported models, while INTHEGAME offers a golden opportunity for broadcasters and rights holders to engage viewers and monetize. Simply put, INTHEGAME is the third way to monetize video content."
About PokerGO®
PokerGO® is the world's largest poker content company delivering poker's most premier live events around the world to consumers. The platform delivers more than 100 days of live poker on an annual basis, streaming PokerGO® owned and operated tournaments such as the Super High Roller Bowl, Poker Masters, U.S. Poker Open, and PokerGO Cup, along with select World Series of Poker final tables and more. PokerGO's video-on demand library includes original content that provides unmatched access to the world of poker, including High Stakes Poker and High Stakes Duel. PokerGO curates programming that spans from expert commentary on the game to tales of iconic moments in poker history, to behind-the-scenes interviews with notable poker stars and more. For more information, please visit http://www.pokergo.com/. Become a part of the PokerGO community on Twitter, Facebook, Instagram, TikTok, YouTube, and Discord.
About INTHEGAME
INTHEGAME is the world's leading first-screen Viewer Engagement technology company. Inthegame partners with broadcasters, vMVPDs, rights holders and brands to engage viewers, drive viewership and monetize, across all connected TV's and devices. For more information, please visit https://www.inthegame.io.
Media Contact
Tal Torovezky, In The Game, 972 0507020113, [email protected]
SOURCE In The Game
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