The celebration kicks off with the release of the 2022 SUBTA Holiday Subscription Gift Guide featuring more than 250 direct-to-consumer businesses and over 150 exclusive discounts
DETROIT, Oct. 7, 2022 /PRNewswire-PRWeb/ -- Today, SUBTA, the Subscription Trade Association serving the direct-to-consumer (DTC) subscription space, officially introduced the first-ever International Subscription Day to celebrate consumers, DTC brands, and subscriptions worldwide. In honor of the new holiday, SUBTA released its 2022 Holiday Subscription Gift Guide, which highlights over 250 key players in the subscription and DTC categories as well as over 150 exclusive discounts.
"International Subscription Day allows us to celebrate the business model that has changed the way we shop forever, blending personalization and convenience. Subscriptions have become a way of life," said Christopher George, co-founder and chairman of SUBTA. "By launching our annual Holiday Gift Guide on the first-ever Subscription Day, we celebrate both consumers and the amazing brands in our industry, providing credibility, visibility and leverage for subscriptions of all sizes. Our data taught us that more than 65% of consumers are likely to gift a subscription this year, and we want to empower them to do so with this one-of-a-kind gift guide."
Whether consumers are watching their favorite shows on their go-to streaming platforms or cooking dinner with ingredients and recipes that were delivered right to their door, subscriptions have become a part of almost everyone's daily routines.
To honor the industry and participate in the festivities, consumers are encouraged to celebrate their favorite subscription brands on social media, order a subscription gift for someone else or try a new one themselves. Subscription businesses are encouraged to offer discounts and/or giveaways to their communities.
"It's pretty incredible to witness the evolution of this industry," said Celeste Vaughn Gonder, operations director at Bitsbox. "To be included in the world's most trusted DTC subscription gift guide alongside 250+ brands in the industry is an honor, and we want to thank SUBTA for continuously building out programs that strengthen subscription businesses. We're eager to witness the momentum grow each year for International Subscription Day – the new Black Friday for subscription lovers!"
SUBTA's inclusive Holiday Subscription Gift Guide showcases gift ideas for all ages and interests. A preview of brands and discounts included on the full list are as follows:
- BattlBox - 30% off the first subscription purchase
- KitNipBox - 22% off the first box
- Ashley Gold - 20% off your first month box
- Cannabox - 25% off a new subscription
- Carnivore Club - 30% off your first subscription
- Decocrated - 50% off your first Decocrated Box
- Work • Space • Spark - 50% off your first box
- Pipsticks - 50% off your first month of stickers
For more information on SUBTA, visit SUBTA.com. Check out the full gift guide at subta.com/holiday and take advantage of big discounts and savings when you purchase on International Subscription Day, the first-ever awareness campaign dedicated to celebrating the rapidly growing subscription industry. ###
About SUBTA
The Subscription Trade Association (SUBTA) is the first and only trade association serving the subscription commerce economy. SUBTA offers expert resources and support for the ever-growing community of innovators, entrepreneurs, thought leaders and dedicated teams that are eager to scale their businesses and catalyze the subscription industry. Based in Troy, Mich., SUBTA's mission is to provide a comprehensive and reputable library of news, knowledge, and resources. Check out SUBTA on Instagram (@SUBTAStudios), LinkedIn (@SUBTA) and Facebook (@SubscriptionTradeAssociation). For more information, including industry research and upcoming events, visit SUBTA.com.
Media Contact
Lindsey Stecki, SUBTA, 1 619-507-5281, [email protected]
SOURCE SUBTA
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