Formerly the CTO and Co-Founder of Kidson45th.com, Worthy Joins the Team on the Heels of Sella securing $3m in Seed Funding
PORTLAND, Ore., Oct. 14, 2022 /PRNewswire-PRWeb/ -- Sella, the preeminent resale platform that "sells your stuff for you," announced today the addition of Bookis Worthy to its executive team. In his role as Chief Technology Officer (CTO), Worthy will accelerate the technical vision of Sella, building a platform that seamlessly connects buyers and sellers using modern ML and AI. He joins Sella on the heels of the company closing $3M in seed funding, led by Flying Fish Ventures and Windcrest Partners.
Prior to joining Sella, Worthy served as the CTO & Co-founder of Kidson45th.com, a venture-backed e-commerce business aimed at helping parents tackle the challenge of buying affordable clothes for growing kids. Transformed from an old-school brick-and-mortar concept into a web-based platform, the e-commerce site served as many as 10k users per day with customers in all 50 states.
"We're thrilled to have Bookis join our executive team to help scale our platform and engineering team," said CEO of Sella, Byron Binkley. "Bookis' passion for the circular economy combined with his deep technical background made him an obvious choice. We're thrilled to have found someone so uniquely qualified."
Sella is working to unlock the fast-growing resale market by removing the largest barrier to entry for consumers-- people aren't merchants. They participate in resale because the selling friction is too high. Sella's platform acts as a virtual assembly line; stitching together a distributed gig 2,0 network, remote resale exports, and first/last mile logistics. Instead of large-scale fulfillment centers, gig workers in local markets operate micro-warehouses out of their homes during the selling process. The efficiency of Sella's platform makes it unique, tackling the most significant challenge resale marketplaces see today: resale logistics. The result: an end-to-end selling service with a seamless experience.
"I'm thrilled to join an innovative team and be a part of developing a technology solution in a space I'm super passionate about," said newly appointed CTO, Bookis Worthy. "Sella is on the cusp of changing the way people engage in the secondhand marketplace, in a way we haven't seen since Amazon entered the book-selling marketplace."
Today, Sella operates fully with service networks in Portland, OR and Dallas, Texas, also offering consumers nationwide a mail-in service option, especially popular for easily mailable items like Apple products, high-end sports gear, collectibles, designer bags, accessories and shoes.
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Media Contacts
Revolution PR for Sella
Jennifer Ritchie, Nicole Hong
[email protected]
Media Contact
Jennifer Ritchie, Sella, 1 2063548049, [email protected]
SOURCE Sella
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