Following immense traction in California and Colorado, RationAle will continue radically crushing society's drinking rules with the statewide expansion into Oregon this fall
SAN DIEGO, Oct. 26, 2022 /PRNewswire-PRWeb/ -- RationAle Brewing™ (https://rationalebrewing.com/), the San Diego-born, Sonoma-brewed non-alcoholic craft beer brand, announces its official partnership with two Oregon-based distributors — Bigfoot Beverages (https://bigfootbeverages.com/) and Maletis Beverage (https://www.maletis.com/) — to build upon the traction it has gained in neighboring states. As more and more consumers seek options for moderation, Oregon retailers, such as family-owned Market of Choice, will begin carrying RationAle's Brews without the Booze™ to meet the state's high-consumption, high-demand non-alcoholic beer market.
"In Oregon, craft beer is deeply entrenched in its DNA, bringing communities and people together; for many, it is part of their identity. And in that strong culture is the perfect environment to introduce RationAle, as an option to moderate without sacrificing the taste, quality or variety that's loved by all beer drinkers," said Jamie Fay, Founder & CEO of RationAle Brewing. "We couldn't be more stoked to be teaming up with two of the most reputable distributors in the state to seize the opportunity that exists for non-alcoholic craft beer, and raise the bar for what consumers expect out of NA options."
Launched in late 2021, RationAle has added variety, flavor and innovation to the fast-growing U.S. non-alcohol beer category, providing brew-loving consumers with delicious options to enjoy craft beer in moderation. All of RationAle's completely-crushable, non-alcoholic craft brews are served in 12oz. cans, made with high-quality ingredients and in small batches, maintaining the bold, refreshing taste of traditional craft beer.
"RationAle Brewing has quickly proven its place as one of the top non-alcoholic beer brands in Market of Choice's set. We see RationAle consistently perform in the top 10 percent of the non-alcoholic category, significantly helping to drive growth in this area," shares Zach Wright of Market of Choice.
"We believe in providing a portfolio of category-leading brands that keep pace with trends and change, like RationAle Brewing, while staying true to our roots, with brands locals have grown to love," states Paul King, Director of Craft Beer, Bigfoot Beverages. Bigfoot Beverages and Maletis Beverage are locally owned and operated, and distribute beer, cider, wine and non-alcoholic beverages across the state.
RationAle's expansion into Oregon follows its partnerships with Karl Strauss Brewing Company — to strengthen distribution through Southern California (https://www.prweb.com/releases/2022/10/prweb18941865.htm) — and Breakthru Beverage Group, a leading North American distributor of the world's top beer brands — to support the brand's expansion into Colorado (https://www.prweb.com/releases/2022/9/prweb18874932.htm) — as well as the appointment of Debbie Novograd, former Vice Chairman of the Board and CEO of BevZero and Director of Marketing for Starbucks, as a Strategic Advisor (https://www.prweb.com/releases/2022/9/prweb18930893.htm).
RationAle's Brews without the Booze™ are available via RationAleBrewing.com (https://rationalebrewing.com/) and continue to carve out desirable beer fridge real estate in strategic retail and on-premise partners, throughout California, Colorado, and Oregon, including Whole Foods Market, Market of Choice, Erewhon Market, Mollie Stone's, Olivers, Lassen's, and Seaside Market.
To learn more and shop for RationAle Brewing, visit http://www.rationalebrewing.com.
About RationAle Brewing™:
RationAle Brewing™ offers an innovative variety of small-batch, non-alcoholic craft beers for those seeking to embrace moderation while drinking consciously and living boldly. Founded in 2021 by Jamie Fay and officially launching into the non-alcohol craft beer category in early 2022, RationAle is rooted in embracing moderation without sacrifice, quickly establishing itself as the official beer of moderation. RationAle's four brews without booze are produced using a proprietary distillation technology to gently remove alcohol from the brewed beer, with minimal effects on its integrity and overall quality.
With the recent launch of The Original Rationale West Coast IPA and New England Hazy IPA, RationAle's 12 oz. cans (at $16/six-pack) are now available online at http://www.rationalebrewing.com, shipping nationwide, in addition to retail and on-premise locations throughout California, Colorado and Oregon.
Media Contact
Katie Higman, RationAle Brewing, 1 9498740411, [email protected]
SOURCE RationAle Brewing
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