Coldwell Banker Real Estate Group Partners With Adfenix To Increase Lead Conversion Through Advertising

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Coldwell Banker Real Estate Group – the #1 Coldwell Banker franchise affiliate in the world – has partnered up with Adfenix – the marketing platform for real estate – to advertise the QuickBuy immediate offer program and increase lead conversion by way of strategic targeting and nurturing.

Powered by AI and 100% automated, Adfenix is known in the industry for untangling the complexities within real estate marketing. Using the Adfenix platform, the new initiative from Coldwell Banker Real Estate Group will include a paid lead generation campaign, specifically designed to reach consumers at different parts of the sales funnel, to teach them about the immediate offer process. The campaigns will be strategically built to include targeting, messaging, ad optimization, omni-channel nurturing and more.

Tommy King, VP of Marketing at Coldwell Banker Real Estate Group says, “having explored multiple avenues to augment our digital advertising tools for agents and vendors, for this advertising campaign, we needed a team that was going to truly dig in WITH us, not FOR us. I wanted extra brains to think this through, not just another ad buying platform with no real skin in the game.”

Working closely with King, US Director at Adfenix, Philip Hegge, adds, “we are excited to have the opportunity to contribute to this advertising campaign with Coldwell Banker Real Estate Group. The holistic approach Adfenix provides helps to build trust between agents and sellers, something we believe is a valuable commodity in the world of real estate.”

To learn more about Coldwell Banker Real Estate Group, visit:
For more information about Adfenix, visit:

About Coldwell Banker Real Estate Group
At Coldwell Banker Real Estate Group, we love people and the local communities we serve. With more than 1,700 real estate professionals throughout Wisconsin, Illinois, Indiana and Michigan, our focus is always on “empowering people to make the best real estate decisions possible.” We pair our personal compassion and local knowledge with the most advanced technology to exceed customer expectations, while providing a safe and dependable real estate experience.

About Adfenix
Adfenix delivers a best-in-class, data-backed and full-service marketing operations platform that is trusted by many of the world’s largest real estate brands. Using smart, automated and AI-enhanced technology, Adfenix untangles the complexity of the Real Estate industry, enabling customers to create value for their brand and agents.

Founded in Sweden in 2014 by co-founders André Hegge and Gabriel Kamienny, today Adfenix works with real estate professionals around the world, with 85 employees from 4 continents, and offices in Stockholm, Gothenburg, San Francisco, London, and Melbourne.

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Rebecca Poynton
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