Undefeated Tribe dba Crunch Fitness Franchise Names Jessica Johnson Chief Growth Officer

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Johnson to lead massive growth for the Undefeated Tribe.

The Undefeated Tribe dba Crunch Fitness made a significant investment in their executive leadership team and appointed Jessica Johnson as their new Chief Growth Officer. In this position, Johnson will be tasked with accelerating new club opening success and talent development. Johnson will join the team on November 1, and will be responsible for overseeing all new store opening projects, including $25 million dollars of projects already in the pipeline.

Jessica was previously the COO at YouFit Gyms and is a seasoned professional with over 21 years of fitness experience. She started her career as a Front Desk Team Member and in a short period of time, she began an extremely successful career which eventually led her to the Chief Operating Officer position with over 115 locations nationwide. Jess’ business intelligence, professionalism, and drive for excellence have been the foundation of her success and the respect she has earned from many team members over the years. She is passionate about developing and promoting people to levels they didn’t even know possible. She is happily married and enjoys spending time with her 3 children.

“Jessica is an experienced executive and transformative leader. She is an expert in leading end-to-end operational strategies and is a champion of people development. Jessica has the experience and expertise in leadership, management, and overall capability to accelerate the Crunch Fitness brand throughout Texas, Oklahoma, New Mexico, Colorado and Cincinnati,” said Tony Hartl, CEO and Founder of Crunch Fitness Austin.

With each new opening, The Undefeated Tribe brings new jobs to the markets they operate in, and with 15 more in development over the next 18 months, they are adding another 1,100 jobs. "The Undefeated Tribe management team has demonstrated the ability to maintain growth, all while executing on a strategy that continues to deliver industry leading results. Having Jessica on board, overseeing the new store opening projects will allow us to take hold of these opportunities at a faster pace, accelerating our overall growth rate and pushing to our ultimate goal of owning and operating 50 Crunch Fitness locations by 2025," said Tony Hartl.

About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,500,000 members with over 350 gyms worldwide in 30 states, Puerto Rico, Canada, Spain and Australia, and Costa Rica. Crunch is rapidly expanding across the U.S. and around the globe.

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Brooke Chavez
Undefeated Tribe dba Crunch Fitness
1 210-264-9847
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