Maev Launches Puppy Formula: Daily Raw Food Tailored To Early Canine Growth and Development

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The first human-grade raw dog food brand continues to expand its product portfolio with a mission to build the future of canine wellness

Maev, the first human-grade raw dog food brand, today announces the launch of Puppy Formula, a thoughtfully-tailored, balanced puppy food. Maev is the only premium, direct-to-consumer pet food company to offer a targeted, daily food designed for the growth and early development of puppies.

Created in tandem with veterinary nutritionists and meeting the nutritional levels established by the AAFCO Dog Food Nutrient Profiles, Maev’s Puppy Formula follows a biologically appropriate raw food diet, incorporating lean protein, raw edible bone, vitamin-rich organ meat and fresh produce in every bowl. Puppy Formula ingredients include USDA chicken, sweet potato, green beans, chicken liver, zucchini, blueberries, kale, chicken gizzards, egg, peanut butter and mineral blend, supplemented with bovine colostrum and a probiotic blend. These simple, nutritious ingredients are 100% USDA certified and human-grade and provide balanced nutrition for puppies, supporting their growing bones, muscles, cognition, digestive health and more.

Like Maev’s flagship Raw Food, Puppy Formula is flash frozen to support plaque removal and dental hygiene, and delivered ready to eat with no mess, prep, or thawing necessary.
In September 2022, Maev raised $10 million in Series A funding, led by VMG Partners, to support initiatives including product expansions, research and development, hiring and more. With this product launch, Maev continues to lower the barrier to entry for raw dog food, with a focus on quality and convenience. A raw diet is the most nutrient-rich, least-processed option available for dogs, but has historically been challenging to adopt. Over the past five years, demand for raw dog food has tripled, yet Maev remains one of the only human-grade, unprocessed raw foods available.

For media inquiries, please contact us at maev@rachelvandolsen.com.

About Maev
Maev is the first human-grade raw dog food brand, making it easy to choose the healthiest possible diet for our dogs. With a focus on quality, form and function, Maev is building the future of canine wellness.

From perfectly-portioned packaging to an accessible subscription model, Maev lowers the barrier to entry for raw dog food — the most nutrient-rich, least processed diet available. Maev’s recipes are formulated to meet dogs’ biological needs and are customized to fill in common nutrition gaps for each individual pup. Conveniently served straight out of the freezer for less mess and prep, Maev is real food that you can see.

Founded by Katie Spies in 2020, Maev started as a collective of dog parents who wanted better for their dogs. After Katie’s adopted dog George experienced a health scare, she turned her focus to nutrition to keep him healthy and happy. With help from her pet parent community, she began conducting deep research into the modern dog’s biological needs and the shortcomings of products we’ve been told to trust. Hundreds of trips down the pet aisle later, Katie still couldn’t find a brand she felt confident in feeding George — with clean ingredients, targeted nutrition, balanced supplements and ease. So she set out to create Maev.

After years of research and development with Maev’s dedicated team of veterinary nutritionists, Katie perfected the ideal raw food recipe, meeting the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, including growth of large size dogs. Maev’s three beloved products — Raw Food (including Puppy Formula), Daily Vitamin Bars and Bone Broth Topper — are all 100% made in the USA, human-grade using USDA-Certified ingredients, and do not contain any preservatives, synthetics, fillers or by-products.

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