The 100 Collection™ Returns Trust to the Vacation Rental Industry

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The 100 Collection™, a collaborative, validating peer- vetting program for vacation rental properties announced its launch today in North America. The visionary move is a response to a global shift in the vacation rental industry and provides innovative solutions to owners and guests alike. Connecting leading vacation rental management properties, people and processes, The 100 Collection™ addresses the guest satisfaction crisis of the largely unregulated short-term rental industry in a post pandemic marketplace. The entire collection of brands, doyennes, and destinations in The 100 Collection™ can be accessed at http://www.theonehundredcollection.com.

The 100 Collection™, a collaborative, validating peer- vetting program for vacation rental properties announced its launch today in North America.

“The pandemic demanded a reset button to meet the evolving needs of a consumer-driven vacation rental industry. It places a tremendous responsibility on owners to embrace innovation and up-level their offerings,” said co-owner, Travis Wilburn.

The 100 Collection™, a collaborative, validating peer- vetting program for vacation rental properties announced its launch today in North America. The visionary move is a response to a global shift in the vacation rental industry and provides innovative solutions to owners and guests alike. Connecting leading vacation rental management properties, people and processes, The 100 Collection™ addresses the guest satisfaction crisis of the largely unregulated short-term rental industry in a post pandemic marketplace. The entire collection of brands, doyennes, and destinations in The 100 Collection™ can be accessed at http://www.theonehundredcollection.com.

The 100 Collection™ imprint on a vacation rental property indicates it is part of a collaborative effort to set the gold standard for vacation rentals. Only locally owned and/or operated vacation rental brands are considered for this stamp of approval and issued by a trusted peer-to-peer collective of leading industry owners and managers, known as doyennes. Properties must adhere to specific quality, safety and cleanliness requirements, while the professionals caring for these properties must meet the highest hospitality standards. The trusted advisors and partners involved in The 100 Collection™, known as doyennes, bring decades of hospitality experience and take pride in leading independently owned brands. Doyennes are independent business owners with a track record of success who are peer-vetted in consideration for this brand differentiating honor. They are provided exclusive access to innovative strategies, enhanced distribution channels, and diversified marketing services. Most importantly, they are the protectors of Main Street, making sure that they maintain the specialness of their communities.

Co-founders Travis Wilburn and Rebecca Lombardo observed the growing chasm between advanced customer expectations and the aptitude of many vacation rental owners to deliver a superior hospitality experience following the pandemic. They developed the third-party validation system in an adaptive response to meet the needs of a more discerning and educated traveler. Quality of guest experience, personal safety and cleanliness, touchless technology and diversified day-use services are just a few of the differentiating factors offered by The 100 Collection™.

“The pandemic demanded a reset button to meet the evolving needs of a consumer-driven vacation rental industry. It places a tremendous responsibility on owners to embrace innovation and up-level their offerings,” said Travis. “Guests want high tech yet low touch, an emphasis on cleanliness but also a new level of awareness around personal safety. There are many conflicting needs to be addressed, and they need to be handled in a timely and effective way, every single time. Our collective of professional doyennes is well versed in evolving to create refreshed best practices on cleanliness, touchless technology, and timely digital communications.”

The 100 Collection™ brings relief to both owners and guests during a nebulous time for the vacation rental industry by creating a trusted resource to properly identify the most quintessential stays in top destinations throughout the United States. It seeks to balance strained relationships between owners and guests by addressing communication collapses and enhances service delivery while enabling guests to book with certainty by offering clarity on property policies. It also alleviates confusion surrounding auto-generated guest reviews that are often embellished or purchased, leading to guest dissatisfaction.

“Most travelers make vacation decisions with brands that reflect our values, but when booking a vacation rental there is no way to see the brand managing the property,” said Lombardo. “Relying on other guests’ perceptions of their stays is a challenge, as many reviews are enhanced or placed. The 100 Collection provides a trusted platform to learn about each brand and the doyenne running that brand who is fully dedicated to each property and its surrounding community.”

Guests enjoy concierge-level service, insider knowledge about each destination and the type of service provided by a five-star hotel. Beyond identifying the newest restaurant in town, doyennes introduce guests to the chef and know the best time to beat the rush. They have made personal investments in local relationships and the communities surrounding the properties they care for. The 100 Collection™ provides seamless processes where requests and issues are addressed quickly with convenient communication methods and channels. A focus on prioritized, streamlined processes seeks to exceed guest expectations with a confident delivery of an enriched customer experience that can be trusted at all points of stay.

About The 100 Collection
The 100 Collection™ imprint on a property indicates it is part of a collaborative effort to set the gold standard for vacation rentals. Only locally owned and/or operated vacation rental brands are invited to be considered for this approval program. Qualifications are issued based on hospitality standards from a trusted peer-to-peer collective of leading industry owners and managers, known as doyennes. Properties must adhere to specific quality, safety and cleanliness requirements, while the professionals caring for these properties must be well respected within their communities. See the entire collection of brands, doyennes, and destinations in The 100 Collection at http://www.theonehundredcollection.com.

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Lauren Eastman