Negative Ice: The World’s First and Only Negative Calorie Replacement Snack Launches Today

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FrutaPOP, the makers of the original alcohol-infused ice pop announced today the launch of Negative Ice, the world’s first and only negative calorie replacement snack.

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“Metabolic energy from the body is burned to melt the scientifically formulated ice pop by Negative Ice,” explained Dr. Brian C. Weiner, Clinical Associate Professor, Florida Atlantic University Schmidt College of Medicine and former Director of Nutrition, Cleveland Clinic Florida.

FrutaPOP, the makers of the original alcohol-infused ice pop announced today the launch of Negative Ice, the world’s first and only negative calorie replacement snack.

Negative Ice is the first of its kind, a negative calorie replacement snack, launching with a -15- calorie ice pop, made with natural ingredients and colors - without any added sugars, syrups or dyes. With prebiotics and immune boosting ingredients, each ice pop is backed by science and contains healthy ingredients while also helping you to lose weight.

“Metabolic energy from the body is burned to melt the scientifically formulated ice pop by Negative Ice,” explained Dr. Brian C. Weiner, Clinical Associate Professor, Florida Atlantic University Schmidt College of Medicine and former Director of Nutrition, Cleveland Clinic Florida. “This makes Negative Ice the only known negative calorie replacement snack. For each 3-ounce ice pop, you must burn 15 calories to melt it and bring it up to body temperature. The more you eat, the more calories you burn. This can be used as part of a weight loss plan, to create a caloric deficit and support dieting.” *

Negative Ice is available in two flavors: Lemon Lime and Mango. For every Negative Ice POP consumed, 15 calories are subtracted from your daily caloric intake. Negative Ice helps to burn more calories than are consumed.

FrutaPOP is the licensor of the ice diet patent [US Patent #8,775,203] and has acquired the patent from Dr. Brian C. Weiner to manufacture and market the world’s first negative calorie snack.

“We wanted to create a healthy ice pop, packed with prebiotics and immune boosting ingredients," said Tracy Memoli, co-founder of FrutaPOP. “We’re thrilled to partner with Dr. Brian C. Weiner and together we’re looking forward to introducing our new line of healthy ice pops.”

Negative Ice is available for purchase online at http://www.frutapop.com

Follow along on social media @negativeicepop #negativityhasnogain

About NEGATIVE ICE
Negative Ice is the first of its kind, a negative calorie snack replacement, launching with a -15-calorie ice pop, made with natural ingredients and colors - without any added sugars, syrups or dyes. With prebiotics and immune boosting ingredients, each ice pop is backed by science and contains healthy ingredients while also helping you to lose weight. For every Negative Ice POP consumed, 15 calories are subtracted from your daily caloric intake. Negative Ice helps to burn more calories than are consumed.

ABOUT FRUTAPOP
FrutaPOP, the makers of the world’s finest gourmet, alcohol-infused ice pop is reinventing the ice pop – a product that hasn’t seen an innovation in the last 70 years. FrutaPOP is the first of its kind to contain healthy, natural ingredients without any added sugars, syrups or dyes. FrutaPOP created an entirely new product category in the food and beverage industry by offering consumers gourmet, alcohol-infused ice pops, under 5% ABV (alcohol by volume).

*This finding was published in the Annals of Internal Medicine and has been patented by B. Weiner, A. Weiner. The Ice Diet. Annals of Internal Medicine. 2010;153[4]:279].

PR Contact:
Tracy Memoli, tracy@frutapop.com, 212.203.9307

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Tracy Memoli
FrutaPOP
1 2122039307
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