BOOP Bakery™ Debuts with Launch of Craveable, Soft-Baked Cookies, Bringing Fun to Everyday Moments

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Created by cookie lovers, for cookie lovers, BOOP launches with Oatmeal Cranberry Cookie as its hero product, made with wholesome ingredients and available nationwide, via its online store

BOOP Bakery's Oatmeal Cranberry cookies are made with California dates, whole-grain rolled oats, organic chia seeds and flax seeds

“We created BOOP because we want cookies to go back to the feel-good treat we can all enjoy together – whenever, wherever, whyever – without that guilty feeling that comes with eating more than one. And let’s face it, we always eat more than one." -- Ken Lin, BOOP Bakery CEO & Co-Founder

Freeing cookies from the jar with a delicious dose of fun, BOOP Bakery™ announces the launch of its soft-baked cookie line, made with wholesome ingredients and free from most top allergens. As its debut flavor, BOOP’s Oatmeal Cranberry cookies are made with California dates, whole-grain rolled oats, organic chia seeds and flax seeds, and are now available exclusively online, for nationwide shipping.

Built on the belief the world could use more little moments of fun, love, togetherness and deliciousness, BOOP’s line of craveable, soft-baked cookies gives health-conscious consumers and cookie connoisseurs alike the opportunity to indulge in tasty, chewy, homemade-tasting cookies while delivering on ingredients and nutrition they can feel good about. BOOP’s current line of cookies is non-GMO, gluten-free, soy-free, dairy-free and Kosher.

“No other sweet treat holds a place in my heart like a cookie, but sometimes we tell ourselves we need a ‘why’ to justify reaching into the jar,” shares Ken Lin, BOOP Bakery CEO and Co-Founder. “We created BOOP because we want cookies to go back to the feel-good treat we can all enjoy together – whenever, wherever, whyever – without that guilty feeling that comes with eating more than one. And let’s face it, we always eat more than one.”

As the namesake behind the brand, a ‘BOOP’ is a feeling; a brief gesture of generosity, connection and love. It's wholesome, silly, fun and often spontaneous. The best BOOPs are made in the moment to simply spark joy and a smile for anyone in need of a pick-me-up, without the need to overthink or second guess it.

A second-generation Asian-American and father to three young boys, Lin previously worked in marketing for both startup and well-established CPG food brands, such as The Wonderful Company, Nestlé, popchips and Halo Top Creamery. Venturing into a brand of his own, Lin guided BOOP Bakery to a seed round led by Siddhi Capital, an operationally-focused, food and beverage growth equity firm.

“For me, food and family go hand-in-hand. Food is not just a symbol of connection, it’s the reason people come together; it’s at the core of every celebration and group gathering; it’s love, joy and comfort – just like family,” says Lin. “It was important for me to build a brand around the things that bring me joy – sharing food and quality time as a family, while enjoying a fresh batch of cookies. Now, we’re welcoming a larger family to our brand, and we are excited to share our unconditional love of cookies with them.”

Subtly sweet with just a tinge of tart, BOOP’s debut SKU, Oatmeal Cranberry, is a thoughtfully-elevated version of the classic oatmeal raisin cookie, with a recipe that dates back to more than a century ago. In doing so, the team swapped the flour, butter and sugar in the traditional oatmeal raisin cookie recipe, for oats and dates, to create a delicious, more wholesome treat that improves upon the classic.

BOOP sources its dates from California and uses whole-grain rolled oats, as well as organic chia and flax seeds. The brand plans to launch new flavors in 2023, as well as expand its retail presence across the country, in the future. BOOP cookies are currently available nationwide, online at https://boopbakery.co/, at an SRP of $9.95/box of eight cookies per box.

About BOOP Bakery™

BOOP Bakery™ believes cookies are better off enjoyed than locked away in a cookie jar. BOOP created a line of craveable, soft-baked cookies that allow health-conscious consumers and cookie connoisseurs alike to indulge without the guilt that comes with most processed sweets and treats. BOOP set out to bake delicious, wholesome, craveable cookies everyone can freely enjoy any time of day, whenever, wherever, whyever, proving no moment is too small for a BOOP!

Learn more and shop now at https://boopbakery.co/.

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Katie Higman