Selling Power Releases ValueSelling Special Edition 2022

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The ValueSelling Special Edition 2022 gives insight into understanding selling from a unique perspective, the customers'.

Value-based selling is more than a skills-set, it is foremost a mindset that salespeople need to adapt to consistently create more customers.

This special edition takes a hard look at selling, but in a more empathetic nature. The edition, (, which can also be found amongst Selling Power’s other insight-packed special editions, takes into consideration the needs of the buyer, allowing for a better selling experience for both parties involved. This improved experience is known as “value-based selling”.

"Value-based selling is more than a skills-set, it is foremost a mindset that salespeople need to adapt to consistently create more customers,” says Gerhard Gschwandtner, CEO of Selling Power. “This special edition offers a rich diversity of perspectives on this vital topic. A must-read for any sales and sales enablement leader."

From cover to cover, with the co-creation of both ValueSelling and Selling Power, ten articles have been dedicated to the buyer-focused mindset. The cover story answers the critical question of why value-based selling, followed by Lessons from the Field, where readers can uncover the opinions from top industry experts on how proper sales training can motivate revenue generation. As the articles move on, the reader discovers how technology, methodology and forecasting are key elements that contribute to value-based selling, concluding with sustainable coaching.

About ValueSelling Associates
Using their patent framework, ValueSelling Associates helps thousands of B2B professionals increase their sales productivity. Founded in 1991, they excel at the idea that a simple, tailored, expertly delivered, and transformational framework can accelerate sales results for most business sizes. For additional information, please visit

About Selling Power
In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity online newsletters as well as videos featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 3.0 Conference (, which is attended by a total of more than 4,500 sales leaders each year. For additional information, please visit

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Jeff Campbell
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