CDR Companies, LLC Unveils New Brand Identity Combining CDR Assessment Group and CDR-U, LLC

Share Article

On the heels of winning a Houston Business Journal Innovation Award, CDR Companies continues a forward trajectory with the introduction of a new logo and tagline.

Taking immediate effect, the new bold and modern look will symbolize our globally recognized innovative assessment and talent development firm. Our new inclusive logo and tagline, Illuminating Talent, was made to strengthen the CDR Companies, LLC brand which is comprised of CDR Assessment Group and CDR-U, LLC.

We are excited to continue revolutionizing leadership and talent development by providing cutting-edge assessments, learning technology products, and coaching and consulting services designed with the foremost psychological insights and applied business know-how with a stronger brand identity than ever.

“I’m so excited with the new logo image and tagline of illuminating talent as we have innovated to develop all levels of talent for the future,” said Nancy Parsons, President and CEO.

CDR Companies’ innovation was recognized in January 2022 when CDR-U Coach was honored as the “Gold Stevie Winner” for the global Stevie Awards for Women in Business for Best New Product or Service, and recently for the 2022 Houston Business Journal Innovation Award.

CDR is driven to illuminate all true talent so that organizations get their people decisions right. That is why we developed CDR-U Coach in 2020, the first-of-its-kind, scalable digital avatar coaching platform and economical talent solution designed to reach all employees with in-depth personalized coaching feedback and developmental action planning. In 2022, a STEM Fit Review was added to identify hidden STEM talent for upskilling, further demonstrating CDR’s commitment to continuously innovating to illuminating talent.

About CDR Companies

In 1998, Nancy Parsons and Kimberly Leveridge, Ph.D. co-founded CDR Companies, a globally recognized assessment, leadership development, and talent management firm. With the addition of CDR-U Coach, a digital avatar coaching platform, CDR provides top to bottom assessment, coaching and talent development for all levels.

Nancy and Kim developed the unmatched CDR 3-Dimensional Assessment Suite® in 1998, an in-depth scientifically validated tool measuring one’s character traits, inherent risk factors for derailment, and intrinsic motivational needs. In 2000, they developed the 360 Leader Scan multi-rater feedback tool that combines ratings and narrative feedback across 12 leader competencies.

CDR’s services include “live” executive coaching, digital avatar AI-type coaching, strategic leadership team development, Authentic Leadership Workshops, executive coaches’ certification and advanced training and more. Consulting services include selection services, succession planning, research projects and talent capability analysis. Nancy Parsons was awarded the highly prestigious MEECO International Thought Leadership of Distinction in Executive Coaching in 2019 which only a select few have received such as Marshall Goldsmith, Jim Kouzes and Bob Anderson. CDR Companies, LLC has been a WBENC Certified women-owned and operated business since 2000.

Next year CDR Companies will reach its 25th Anniversary in business milestones thanks to our clients which have included: Liquid Power, Frontier Communications, Lyft, Humana, The Pentagon, US Army, Teladoc, Oklahoma City University, Vopak, Gateway First Bank, Chevron Phillips Chemical Company, C.R. Bard, Oklahoma City University – Meinders School of Business, Illinois State University, SouthCentral Foundation, Alaska Native Tribal Healthcare Consortium, Nomura, Sunoco Logistics, CoachSource, Chinowth & Cohen, Weston Foods, Phillips 66, Osisoft,, Tang & Company and more.

To learn more about CDR Companies, visit or contact

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sydney Hoffman