Beyond Capital Ventures Completes Third Investment in India with FreshR, a Rapidly Growing AgriTech Company

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Beyond Capital Ventures has invested in FreshR, a company that is committed to creating a sustainable, organized supply chain for fresh meat products at the last mile in India.

"We are very proud to continue our association with the Beyond Capital Ventures team, and are excited to have a conscious global investor as a partner in our next aggressive leg of growth."

Impact venture capital fund Beyond Capital Ventures is pleased to announce its newest investment into the Series A bridge funding round for Indian B2B agritech startup, FreshR. FreshR focuses on the efficient distribution of fish and meat products across India, with a focus on last mile consumers. FreshR currently operates within 4 states in India with plans to expand to an additional 4-5 states within 2 years.

Co-Founder and CEO Ambika Satapathy has deep expertise in the food delivery ecosystem and was formerly a Senior Manager at Zomato, a leading food tech company, where she managed relationships with 25,000+ restaurants. Co-Founder and COO Sadananda Satapathy previously worked at the Directorate General of Quality Assurance, Ministry of Defence, where he inspected domestic and international supplies to the Defence forces. They have assembled a strong team with functional and operational expertise as FreshR enters this next phase of growth, and captures the opportunity to modernize the post-harvest supply chain.

“We are very proud to continue our association with the Beyond Capital Ventures team, and are excited to have a conscious global investor as a partner in our next aggressive leg of growth," said Ambika Satapathy, CEO of FreshR. "We are pleased with Beyond Capital's faith in FreshR’s vision and execution capabilities, and look forward to taking their inputs as we expand.”

FreshR offers a modernization of food supply chains that employs operational efficiency & technology integration to aggregate the fragmented demand base and ensure a high quality, fresh product for the company’s end customers. Additionally, FreshR boldly aims to reduce post-harvest spoilage in India from its current level of 25% to 2-3%. Moreover, 70% of their supply base comes from smallholder farmers.

“We are happy to support FreshR as they transform the post-harvest meat supply chain in India, and in doing so, disrupt a sleepy industry,” said Eva Yazhari, General Partner at Beyond Capital Ventures. “Ambika is an impressive entrepreneur and we look forward to seeing her company grow and scale across India.”

ABOUT FRESHR
FreshR is India's fastest growing B2B platform for the fish and meat industry. Our goal is to organize the $50 billion domestic market by being a one-stop shop for distributors, HORECA, exporters and institutional buyers, powered by our digital ordering & tracking platform. We are catering to bulk orders across India, with products ranging from fresh and frozen chicken, mutton, fish and seafood, as well as imported products. With a fully-integrated farm-to-factory operation, we provide top quality, fully traceable, hygienically packed & processed products, at the doorstep of our clients.

ABOUT BEYOND CAPITAL VENTURES
Beyond Capital Ventures is an emerging markets impact venture capital firm, creating a diversified, dynamic, and de-risked portfolio. The firm invests in the next wave of innovations that address the growing needs of 1 billion+ consumers in India and East Africa. Beyond Capital Ventures first closed in Spring 2021 and will invest in conscious leaders building businesses to address growing needs in “need-to-have” sectors, primarily in healthcare, agriculture and financial inclusion. The fund will also pioneer an Equitable Venture structure that provides Series A level founders in the portfolio with a profit share in the GP carry. http://www.beyondcapitalventures.com

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Mathilde Beniflah