Purpose driven investment company Blue announce new CFO

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Blue AB, a Swedish purpose-driven investment company with holdings in a broad portfolio of environmentally and socially responsible companies has appointed Gertrud Alvén as the company’s new Chief Financial Officer.

“I’m looking forward to put in place the right strategic and financial planning for both Blue AB and Bluewater that will help us harness all our human and technology capabilities in an efficient way that allows us to further accelerate and scale profitable growth"

Blue AB, a Swedish purpose-driven investment company that has holdings in a broad portfolio of environmentally and socially responsible companies offering solutions to the climate emergency and other vital problems facing the planet, has appointed Gertrud Alvén as the company’s Chief Financial Officer.

Bringing some 12 years of CFO and CEO experience in finance and high-growth companies, Gertrud will strategically also serve as CFO of Bluewater, a world-leading innovator of water purification technology and healthy beverages, which is wholly owned by Blue AB. With a focus on bringing new technology to the market by building scaleable business models, Gertrud has played a core role in at least 25 mergers and acquisitions.

“Controlling is in my DNA,” Gertrud said. She noted that over the past decade, she’s been a CFO and CEO for scale-up companies with a strong focus on establishing business models for new innovation. This encompassed navigating the regulatory landscape and making the strategy actionable, prioritizing resources while working in parallel with financing and M&As.

Blue AB founder and CEO Bengt Rittri said Gertrud is a driven leader. He said her extensive CFO experience at private companies brings deep-rooted expertise in managing fast-paced growth companies to Blue and its operations.

“Gertrud transfers her valuable experience to the Blue and Bluewater teams,” said Bengt, one of Sweden’s leading environmental entrepreneurs who spent two decades building his previous business, indoor air purification giant Blueair, into a world-acclaimed brand before divesting it to Unilever in 2016.

“With her proven financial, operational, and leadership skills, Gertrud thrives at helping early-stage entrepreneurial organizations navigate the growth spectrum during rapid change while increasing company valuation. She is a major asset to be joining us,” Bengt concluded.

Blue AB was established in 2016 as a socially responsible investor geared to support start-ups and companies at any stage of business development that are focused on making the world a better place. The fund has invested in building a portfolio of companies driving clean air, purified water, energy, health, and other game changing initiatives, including Baseload Capital, which develops and invests in heat power operators worldwide to help accelerate the development of geothermal energy as a green source of electricity.

Founded in 2013, Bluewater builds on a vision to provide sustainable and inclusive access to clean, safe water for people around the globe while ending the reliance on single-use plastic bottles and their associated detrimental impacts of marine pollution and carbon-intensive manufacturing and shipping.

Gertrud said: “I’m looking forward to put in place the right strategic and financial planning for both Blue AB and Bluewater that will help us harness and utilize all our human and technology capabilities in an efficient way that allows us to further accelerate and scale the profitable growth that will fuel our reason for being.”

For more information, contact David Noble, Blue and Bluewater PR and Communications Director, at david.noble@bluewatergroup.com or +44 7785 302 694.

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David Noble
Bluewater
44 07785302694
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