Believe and TuneCore Announce Third Annual BE THE CHANGE: Gender Equality Study

Share Article

Luminate, the preeminent entertainment data and insights company, joins as new research lead for the annual study which will expand its look at intersectionality and increase its global reach in its third year

News Image
Andreea Gleeson, CEO, TuneCore: “To enact meaningful change, each of us must make a concerted, continuous effort to learn, educate, and take direct action for gender equality. We’re proud to sponsor the BE THE CHANGE study to help lay the foundation for a better, more inclusive music industry."

Believe, one of the world’s leading digital music companies and its automated distribution company for self-releasing artists, TuneCore, announced the third installment of their annual BE THE CHANGE: Gender Equality Study. This year, Believe and TuneCore have engaged entertainment data and insights company Luminate to lead the research for the study and expand its scope. That includes an increased focus on global reach, with plans to have the study translated into 13 languages, and an emphasis on intersectionality, approaching issues of gender inequality through an even more diverse lens across gender minorities.

This study follows the previous project, BE THE CHANGE 2022, which surveyed over 1000 members of the music industry across all roles and job functions, including artists, songwriters, producers, engineers and industry executives. The survey specifically engaged with respondents from all across the spectrum of gender identification in order to address differences in awareness of inequity and to provide better insight into the perceptual barriers toward allyship.

Some key findings from BE THE CHANGE 2022:

  • Visibility and diversity of women in the music industry are among the few challenges perceived as improving, with 40% of women creators seeing improvement in the visibility of women, and 36% seeing improvement in diversity of women in executive positions.
  • Sexualization remains the root of many problems for women, 57% of whom reported no change in sexual harassment over the previous year
  • Alarming disparity in the awareness of a pay gap between men and women, with 67% of women stating there is a pay gap and only 36% of men acknowledging the same.
  • Experiences in the music industry vary greatly by genre, gender identity, region and more, reflecting a need for flexibility and nuance in the fight for equity
  • Allyship for men starts with listening, but many men lack awareness of the full spectrum of women’s challenges, creating a ‘perception gap’ that makes real change more difficult.

The latest study seeks to raise awareness of inequities that exist in the music industry, particularly those that impact women, gender minorities and other minority groups, as well as to educate the public on why these inequities exist and provide actionable insights into how to combat them.

Andreea Gleeson, Chief Executive Officer, TuneCore commented, “To enact meaningful change, each of us must make a concerted, continuous effort to learn, educate, and take direct action for gender equality. We’re proud to sponsor the BE THE CHANGE study each year and are thrilled to be able to conduct this year’s study on a truly global scale that will continue to help lay the foundation for a better, more inclusive music industry across the entire world.”

Matt Yazge, VP, Head of Research, Luminate added, “The work that Believe and TuneCore have done with BE THE CHANGE over the past two years is essential to understanding the ways in which the music industry must evolve to better serve and reflect the people that fuel it. At Luminate, we value being objective in our data, and beyond that, we also value making use of that data to gain insights on how we can help inform others to be forward-thinking and inclusive in their everyday business operations. This partnership is the perfect example of how we aim to turn those beliefs into action.”

About Believe: Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,610 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints. Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).

About TuneCore:
TuneCore is the global platform for independent musicians to build audiences and careers – with technology and services across distribution, publishing administration, and a range of promotional services. TuneCore Music Distribution services help artists, labels, and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok, Tencent, and more than 150 download and streaming stores worldwide, while retaining 100 percent of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games, and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta, and Austin, and operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Brazil, Mexico, Nigeria, South Africa, India, Japan, Indonesia, Thailand, Philippines and Singapore across 5 continents.

About Luminate:
Luminate is the preeminent entertainment data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. Today, the company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries. Working closely with record labels, artists, studios, production companies, networks, tech companies, and more, Luminate offers the most valued source of comprehensive, independent, and foundational entertainment data that drives industry forward. Operating independently, Luminate receives investment and support from Penske Media Corporation and Eldridge Industries. For more information visit:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

John Graffo
1 6782066668
Email >

Jimmy Harney
Email >