Heineken Operating Company in the Polish Market Grupa Żywiec Uses Ivy Mobility Route-to-Market Solution to Manage Field Sales Processes

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Grupa Żywiec has been using the Retail Execution solution from Ivy Mobility since 2019 to improve its field sales and service capabilities, increase partner engagements, and drive-up revenue.

"Data-driven culture has become our paradigm, and Ivy on the Salesforce Cloud with advanced analytics gave us real benefits in optimizing our sales processes and stimulating revenue growth", said Irek Kubalewski, IT Director at Grupa Żywiec.

Grupa Żywiec, one of the biggest beer producers from Poland, has been using Ivy Mobility's Route-to-Market solution for Retail Execution since 2019 to streamline distribution operations, serviceability, and sales. The company was previously on various on-premise Route-to-Market (RTM) solutions and decided to implement a new enterprise cloud platform that allows flexibility in designing commercial processes and adapting them to changing market conditions.

The company produces and controls operations of several international brands, including Heineken and Desperados, and iconic polish brand Żywiec under its portfolio other than the regional beers. In addition to integrating Ivy Retail Execution solution with other business apps, Grupa Żywiec was looking to simplify its sales processes, build a solid foundation for data-driven decision-making and increase revenue.

“In 2018, we committed to make a step change in our vision of a modern sales organization and to support it with new technologies. Data-driven culture has become our paradigm, and Ivy on the Salesforce Cloud with advanced analytics gave us real benefits in optimizing our sales processes and stimulating revenue growth. It took years of hard work from Grupa Żywiec, Ivy, and Salesforce teams. But, in the end, we are happy to see the response the solution has got so far from our Sales teams and the impact it has made,” said Irek Kubalewski, IT Director at Grupa Żywiec.

“We have years of experience working with beer companies across countries and were able to apply some of our knowledge to customize the solution for their business specifications. Thank you to the Grupa Żywiec team for being supportive and understanding throughout the process. It has been exciting to be a part of the success story of this fantastic brand,” said Rajiv Prabhakar, Founder & CEO of Ivy Mobility.

The Cloud Retail Execution solution from Ivy, built on the force.com platform, supports visit planning and execution, market investments, PICOS (Picture of Success), catalog-based ordering, contract management, promotion visibility, task management, and more for the field force of Grupa Zywiec.

About Ivy Mobility

Ivy Mobility is a global leader in cloud-based software for the consumer goods industry. Since 2012, the company’s outcome-driven, highly scalable, configurable, and intelligent route-to-market solution has been helping thousands of manufacturers, distributors, wholesalers, and merchandising agencies grow faster. The company has its head offices in Singapore and operations in North America, Europe, Asia, the Middle East, and Latin America.

About Grupa Zywiec

Grupa Zywiec is one of the leading beer producers in Poland, with the most diverse product portfolio on the market and a leader in innovative beer segments. The company's strongest brands include Żywiec, Heineken, Namysłów, Warka, and Tatra. An important part of Grupa Żywiec's offering is regional beers: Królewskie (central Poland), Leżajsk (south-eastern), and Specjal (northern),. Grupa Żywiec is also a leading producer and market leader in the non-alcoholic beers segment (Żywiec 0.0%, Heineken 0.0%, Warka Radler 0.0%). The company is associated with the HEINEKEN Group. Grupa Żywiec is the only company among beer producers in Poland, listed on the Warsaw Stock Exchange, where it debuted on September 24, 1991.

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