TuneCore Promotes Melanie Seddon To Vice President, Brand Marketing

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Seddon will oversee all brand marketing and partnership efforts on behalf of TuneCore.

Melanie Seddon, Vice President, Brand Marketing, TuneCore

Melanie is a valued member of TuneCore’s leadership team whose contributions have been instrumental in reinforcing TuneCore’s status as the premier artist-first platform for music distribution. Her innovation and creativity when developing marketing initiatives cannot be overstated.

Leading independent digital music distributor TuneCore, owned by Paris-based Believe, one of the world’s leading digital music companies, has promoted Melanie Seddon to the role of Vice President of Brand Marketing. Seddon’s new position was announced today by Andreea Gleeson, Chief Executive Officer, TuneCore.

Seddon will oversee all brand marketing efforts on behalf of TuneCore. Since joining the company in 2020 as Director of Social Media, Seddon quickly transitioned to Brand Marketing and built out her team to include social media and events. With the new promotion to VP, she will also oversee TuneCore’s brand partnerships. Seddon spearheaded the Independent AF marketing campaign, which introduced new artist-first brand messaging and creative energy through merchandise, billboards, and social media initiatives. Since joining the company in 2020, she has grown social media by over 250,000 followers and launched 13 international social media channels. Additionally, Seddon has overhauled the look and feel of TuneCore’s website and digital assets by leveraging the independent spirit of its artists and labels to create brand new look for the company.

Said Gleeson, “Melanie is a valued member of TuneCore’s leadership team whose contributions have been instrumental in reinforcing TuneCore’s status as the premier artist-first platform for music distribution. Her innovation and creativity when developing marketing initiatives cannot be overstated. I’m confident that under Melanie’s leadership, TuneCore’s best-in-class brand marketing department will only become stronger, driving impact across the artist community.”

Commented Seddon, “Being a part of the TuneCore team for the past two and a half years has been a tremendously exciting journey that has led to a ton of innovation, expansion and development of our brand worldwide. I am honored to lead an ever-growing team comprised of extremely talented individuals who work tirelessly to amplify our brand, our artists and our message globally every single day. While much has been accomplished over the past few years, there is still an exciting road ahead for the TuneCore brand – so stay tuned!”

To TuneCore, Seddon brings more than a decade of experience in retail marketing as Vice President of Brand Marketing at Occasion Brands (overseeing PromGirl.com, KleinfeldBridalParty.com and SimplyDresses.com).

About Believe:
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,610 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints. Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9). http://www.believe.com

About TuneCore:
TuneCore is the global platform for self-releasing musicians to build audiences and careers – with technology and services across distribution, publishing administration, and a range of promotional services. TuneCore Music Distribution services help artists, labels, and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok, Tencent, and more than 150 download and streaming stores worldwide, while retaining 100 percent of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games, and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta, and Austin, and operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Brazil, Mexico, Nigeria, South Africa, India, Japan, Indonesia, Thailand, Philippines and Singapore across 5 continents. http://www.tunecore.com

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Maria Ho-Burge
TuneCore
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