MDI Partners with Design House to Offer Grocers and CPGs Access to Ideal™ Retail Media Network and Digital Circulars

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MDI’s retail customers seeing 250,000 measurable store visits per week driven from CPG-funded retail media network

Ideal™ by Design House is revolutionizing the digital circular industry by elevating customer experience for grocers and retailers.

“Ideal’s performance dashboard measures the entire ecosystem, showing our customers and CPG partners how ad costs are being optimized and the return on investment for each campaign,” said Nick Carlino, Executive Vice President of Sales & Merchandising at MDI.

Ideal™ by Design House announces a marketing agreement with Merchants Distributors LLC (MDI), a leading wholesale food distributor that services independent grocers. The new agreement allows the over 600 grocery stores in 12 states that are serviced by MDI to access Ideal’s Retail Media Network and upgrade to dynamic digital circulars.

The Ideal Retail Media Network allows consumer packaged goods (CPG) companies to choose their target audience and attract attention to promotional content along with video, animation and recipes within a local retailer’s digital circular, then drive traffic to the store. CPGs get analytics showing the success of the distribution system, engagement on circular, visits to store, cost per visit and lift in sales. MDI’s retail customers are benefiting from 250,000 measurable store visits per week driven by CPG campaigns.

“Ideal’s performance dashboard measures the entire ecosystem, showing our customers and CPG partners how ad costs are being optimized and the return on investment for each campaign,” said Nick Carlino, Executive Vice President of Sales & Merchandising at MDI. “Our CPG partners’ special offers get on-platform and off-platform positioning, gaining access to all shoppers from all stores within our 600-store footprint across 12 states.”

The Ideal platform integrates dynamic digital circulars with an intelligent, omni-channel distribution system that engages retailers’ customers. Consumers create shopping lists, view recipes, watch videos, change language and share content. The convenient, 24/7 access to information and promotions has been shown to elevate customer experience and loyalty.

“MDI is continuously innovating to give their independent grocers a competitive advantage,” said David Gordon, President and Founder of Design House. “Ideal’s marketing platform makes it simple and fast for stores to modernize their print programs into a digital circular. Our clients tell us they’re moving away from print because newspapers and their distribution channels are shutting down and leaving them no choice. With Ideal, shopping is easy and fun, resulting in greater sales and brand awareness for retailers and CPGs.”

To learn more about the new agreement with MDI and Ideal, email Contact@DesignHouse.Design.

About MDI
MDI is a leading wholesale food distributor that services independent grocers across the East Coast. Based in Hickory, North Carolina, and founded in 1931, MDI provides expertise, infrastructure, and scale so that grocers can thrive and grow. With an assortment of over 40,000 food and nonfood items, MDI supplies more than 600 grocery stores in 12 states and exports a variety of products to retailers and distributors operating in 36 countries. MDI is a subsidiary of Alex Lee, Inc. Learn more at MDI.com.

About Ideal™ by Design House
Ideal™ by Design House is revolutionizing the digital circular industry by elevating customer experience for grocers and retailers. Our leading-edge Ideal™ platform integrates dynamic digital circulars with an intelligent, omni-channel distribution system that engages retailers’ customers and their competitors’ customers. Advanced analytics measure store traffic driven from the circular and computes cost per visit to accurately demonstrate ROI on retailers’ marketing programs. Design House’s marketplace tool enables an immersive retail media network and data-driven CPG investment in the digital circular platform. Learn more at DesignHouse.Design, LinkedIn and Facebook.

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Grace Platon

Adam Zimmerman