Jelenew Partners with One Tree Planted to Create "Green Friday" to Promote Sustainable Development

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The Black Friday ends but the green day will continue

Following the Green cycling Paris Tour in October, Jelenew, an American women's professional cycling apparel brand, continuously works on environmental causes. During Black Friday, Jelenew joined hands with One Tree Planted, an ecological charity organization, to create a "Black Friday, Green Friday" activity based on the concept of protecting the global environment and sustainable development, turning Black Friday consummersim into a meaningful tree-planting charity and helping guests improve their cycling performance in the future.

Founded in 2014, One Tree Planted is a global non-profit organization dedicated to improving the environment and making it easy for everyone to participate in reforestation. The organization has worked with well-known brands such as VOLVO´╝îHSBC, BBC Earth, and Amazon to plant trees and has so far planted more than 40 million trees in over 47 countries and regions around the world, making it one of the most essential and indispensable forces in the Earth's environmental conservation.

Since its establishment,Jelenew has been insisting on the road of environmental sustainability, trying to take various environmental protection measures to reduce the impact on the environment. The brand selects recyclable packaging made from renewable resources and 100% Bluesign® APPROVED eco-friendly fabrics. The design concept also aligns with environmental conservation principles, strictly using recycled and durable materials. The collaboration between Jelenew and One Tree Planted aims to encourage consumers to participate and contribute to reforestation and, at the same time, actively passing on the green concept to more and more people across the globe, calling on more people to join the movement for carbon reduction and environmental conservation.

This event resonated with many people who have great concerns about environmental issues and was shared widely on social media, creating a "Green Friday" hype. With every dollar, one tree is planted and consumers often choose to make extra donations through Jelenew. In addition, 1% of Jelenew's sales during Black Friday were donated to One Tree Planted to help environmental causes.

"I saw the article about Jelenew's Black Friday event earlier, and their 'Black Friday, Green Friday' event was very appealing to me, so I thought I'd go and see what I could get for Black Friday. To my great surprise, their products looked great too! And their products are designed from a woman's perspective, 100% based on women's ergonomics and aesthetic preferences, which I really agree with. This is different from many so-called women's cycling clothes shrunk down from men's cycling clothes on the market today. I'm looking forward to receiving my order and wearing them for my ride!" said a consumer from France.

Despite previous doubt about charity events on a mostly consumeristic holiday, the success of 'Black Friday, Green Friday' campaign shows that more and more consumers are willing to take environmental issues seriously and are more and more willing to participate. We've held several green cycling tours in Paris before, and we're confident that we'll do more in the future - because the consumers have shown their attention. We at Jelenew will also stick to our brand's original intention, which was to promote the global women's cycling movement, while also helping to protect the environment and prepare us for a better future." Jelenew's event organizer responded.

It is reported that after this event, Jelenew is preparing for Christmas event. Let's look forward to more surprises from Jelenew.

Jelenew is the world's first haute couture professional cycling brand created just for women. Based in the US, and designed in France, Jelenew incorporates professional sports functionality and cutting-edge haute couture aesthetics into cycling apparel and more. Driven by the mission to help develop global women's cycling, Jelenew aims to encourage women from all over the world to be their most authentic and adventurous selves.

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Sophie Arystaphers
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