GEN Agency Expands “Athletes Turned Creators” NIL Education Program to Help Collegiate-Athletes Create Viral Content and Find Paid Partnerships with Local Businesses

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In alignment with the opening of the NCAA transfer portal for collegiate-athletes this week, GEN Agency has expanded its “Athletes Turned Creators” name, image, and likeness (NIL) education program to offer separate custom plans to athletic departments, athletic organizations, and businesses across the country, to help create sustainable marketing campaigns that allow athletes an opportunity to monetize their NIL in their local community. For more information and to sign up for the “Athletes Turned Creators” name, image, and likeness (NIL) education program visit

“Athletes Turned Creators" is GEN Agency’s NIL education, UGC creation, and consulting program led by NIL consultant and athletic influencer marketing expert, Rachel Maeng Brown. The multi-step program teaches collegiate-athletes how to build a personal brand, create quality content, set pricing, and market their content to businesses. Separately, entrepreneurs and business owners will learn the value of utilizing their micro-influencers content for location-specific marketing through case studies, best practices, and “cost per engagement” analytics to maximize their return on investment.

“Although collegiate athletes can now monetize their name, image, and likeness there’s an unchartered struggle for athletes, universities, and brands to build paid partnerships that can deliver the same return on investment and success as influencer marketing,” says Rachel Maeng Brown, CEO, and Founder of GEN Agency. “Collectives and their marketplaces can offer paid partnerships to athletes, but many are left behind due to a lack of preparedness and social media following size. Fueled by the potential of lucrative NIL deals, the opening of the NCAA transfer portal has become a college football free agency with athletes potentially leaving in search of larger deals. GEN Agency hopes to democratize the industry and educate all athletes on how they can profit from their NIL and equip their current local businesses with a better understanding of how leveraging an athlete’s NIL can lead to success.

GEN Agency’s “Athletes Turned Creators” education was developed by creators for collegiate-athletes to better understand the growing creator economy. Consulting Topics and Workshops includes the following:

  • How to Build Your Personal Brand – who are you and why would brands work with you
  • Content Growth Strategies – what are hashtags, how to leverage trends, tools of the trade
  • Managers – how to find a manager, what is commission, and what not to sign
  • Setting Rates – what is a brand looking for and how much is each follower / video worth
  • Brand Deals – how to reach out, words to know, negotiation, and term suggestions
  • Case Studies – real examples of previous brand deals, events, and partnerships

Marketing workshops available for local businesses help break down influencer-athlete marketing to their social media teams and workshops includes the following:

  • Types of Influencer Marketing – organic, paid, experiential, and more
  • How to Partner – creating content ideas and getting creative
  • Views to Dollars – where to place the videos and how much to spend

“We want our athletes to be the best players that they can be but we also don’t want them to solely be a basketball player,” says Horace Broadnax, Savannah State Men’s Basketball Head Coach and 1984 NCAA Division I Champion with Georgetown. “This is a tremendous education program that helps collegiate-athletes to be the best at monetizing their social media and continue their personal development.”

As GEN Agency’s “Athletes Turned Creators” expands its reach, the program has partnered with HBCU Heroes, a non-profit organization that helps level the playing field for HBCU sports programs across the country.

“The program benefits athletes that want to monetize his or her own brand and content while at the same time capitalizing on their name, image, and likeness or NIL,” says Tracey Pennywell and George Lynch, co-founders of HBCU Heroes, and Lynch, NBA veteran.

“The entire landscape for collegiate-athletes is changing rapidly due to NIL deals,” says Maeng Brown. “Our goal is to equip athletes with the education they need to create a new stream of income during and after their time as a collegiate athlete”.

For more information on the “Athletes Turned Creators” program or to view examples of the education visit Learn more about GEN Agency at


GEN Agency is a full-service creator-focused marketing agency specializing in influencer management and brand campaigns, event and media production, along with NIL education and consulting. Comprised of a multi-channel network with more than 66million+ followers across our social media platforms, GEN Agency’s goal is to democratize the creator economy by protecting its creators, providing on-time payments, opportunities for networking and growth, and industry education. Website:; Instagram: @genagencyco


Rachel Maeng Brown is the CEO and Founder of GEN Agency. Awarded “NYC 20 in their 20s” in Entrepreneurship and Sports by Crain’s New York Business in 2021, Rachel is a former Big Ten collegiate-athlete, Official TikTok Partner, and front-office sports staff member. She has partnered with brands like Amazon, Turbo Tax, Netflix, and Meta, and worked in the front offices of The NY Mets, Rutgers Football, Main Events - Boxing, The PGA Tour, and USRowing (Team USA). Instagram: @rachelmaeng

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Alvin Woods
GEN Agency
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