ISBM Announces AMS Vice Chairman Emeritus Gerry Katz as an Inaugural Practice Fellow

Share Article

AMS would like to congratulate Gerry Katz, Vice Chairman Emeritus, on his recent appointment as a Practice Fellow at the Institute for the Study of Business Markets. The inaugural ISBM Practice Fellows are a group of thought leaders, consultants, and key industry practitioners who have established a track record of advancement in B2B marketing.

Applied Marketing Science (AMS) would like to congratulate Gerry Katz, AMS Vice Chairman Emeritus, on his recent appointment as a Practice Fellow at the Institute for the Study of Business Markets (ISBM).

The six inaugural ISBM Practice Fellows are a group of thought leaders, consultants, and key industry practitioners who have established a track record of advancement of business-to-business (B2B) marketing. Practice Fellows are recognized senior scholars in B2B marketing and have shown dedication in working with practitioners and academics in advancing the discipline. They provide ongoing advice and counsel to ISBM in helping set research agendas, provide consultation to ISBM members, coach academic B2B researchers, and may choose to teach in ISBM programs.

“This honor was quite unexpected and much appreciated,” says Katz of this distinction. “ISBM has always been true to its mission of being a thought leader and central repository for state-of-the-art thinking in B2B marketing. On a personal level, I have greatly enjoyed my association with ISBM and am honored to be among their inaugural group of Practice Fellows.”

Gerry Katz has been a perennial contributor to the market research industry and is a recognized authority in the fields of market research and new product development. Working with co-founders Robert Klein and John Hauser, he established Applied Marketing Science’s Insights for Innovation Practice and pioneered the commercialization of the field now known as Voice of the Customer (VOC) market research.

Katz also created AMS’s renowned Voice of the Customer (VOC) training offerings; he has taught thousands of professionals around the globe about the theory and practice of VOC and other leading innovation research methods. He has written numerous articles for PDMA Visions, Quirk’s Marketing Research Review, and other industry and academic publications, and has contributed chapters to text books on product development, helping cement Applied Marketing Science’s reputation as a respected and influential leader in the world of market research and innovation. Katz officially retired from his role as Vice Chairman at AMS in 2020 but remains an active member of the B2B marketing community.

Katz adds that, “AMS’s long association with ISBM has been extraordinarily rewarding. It has allowed us to play a significant role in our field and to stay up to date on the many advances coming out of academia, and to understand the evolving needs of our B2B clients.”

Understanding evolving customer and client needs is fundamental to developing innovative products and services – with over 30 years of experience in market research consultation, AMS can help you unlock those insights. Contact Applied Marketing Science to start your insights journey.

Applied Marketing Science (AMS) provides custom market research, training, and consulting to improve product and service innovation. Established in 1989 with roots in the MIT Sloan School of Management, AMS helps leading global brands use customer insights to develop better products and services. For more information, please visit http://www.ams-insights.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rachelyn Provencher