Car Wars and Dealer eProcess Announce a Powerful New Partnership

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Car Wars, the leading expert in automotive phone handling technology, and Dealer eProcess, one of the top technologically superior website and digital marketing solutions business, have teamed up to provide their dealers with a streamlined and simplified call tracking process that identifies true marketing ROI.

Moving forward, Dealer eProcess clients who leverage the platform’s powerful website and digital marketing efforts will receive the benefits of Car Wars’ tracking lines. With Car Wars’ advanced call tracking and analysis, every single call will provide clients full transparency into what is driving customers to their dealership. To top it off, Car Wars can provide clients dynamic number insertion (DNI) to fully enhance Dealer eProcess’ cutting-edge marketing technology. This data-backed insight collected by Car Wars will seamlessly integrate into the client’s dashboard without any extra steps on their end.

What are the benefits of this partnership?

  • Car Wars’ tracking lines enhance Dealer eProcess’ marketing efforts by identifying customer calls that come through from a dealer’s website and indicating which calls are for Sales or Service. DNI then tracks the referring source and attributes the associated campaign. Leads attributed to paid search efforts are tied to any sold vehicles through Dealer eProcess' proprietary DMS attribution tool, CARoi.
  • Mutual and future clients will benefit from the direct integration between the two , which allows for streamlined setup and tracking line management. companies Furthermore, clients will no longer have to create duplicate tracking lines to remain compliant with any OEM programs.
  • Clients' user experience will remain the same with no opt-in or extra steps needed to see this integration take place. All data will automatically go straight to their dashboard in this simplified user process.
  • As Car Wars continues to develop and grow, Dealer eProcess’ clients will become the beneficiaries of future product enhancements and updates.

The opportunity for this partnership came from Car Wars and Dealer eProcess sharing mutual clients in the industry and their commitment to enhancing the user experience. “Joe and I have had mutual respect for each other’s business for a long time, so we decided to team up and provide dealers with the best-in-class call tracking, as well as show results for Dealer eProcess’ websites and digital marketing campaigns,” Car Wars’ Chief Revenue Officer, Cassie Broemmer, said.

Both businesses understand dealers want to know what digital marketing efforts drive Sales and Service opportunities. Car Wars’ capabilities with call metrics combined with Dealer eProcess’ expertise in digital marketing provide full transparency on actionable data.

“Our dealers turned to us when they needed high-converting websites and performance-driven digital marketing efforts,” said Dealer eProcess Founder and CEO, Joe Gillespie. “As OEM programs continue to expand and have higher requirements, Car Wars seemed like a natural fit to partner with. We’re excited to show dealers how our commitment with Car Wars will provide a seamless yet powerful integration of both our services and technology.”

To learn more about how Car Wars and Dealer eProcess arm dealers with the tools they need to increase Sales and Service opportunities and drive revenue, visit each of their websites and

About Car Wars
Car Wars leverages human reviews, artificial intelligence, and CRISP metrics to equip Sales and Service departments with everything they need to Own the Phone. By listening to and categorizing every inbound and outbound call at a dealership, Car Wars provides managers with insight into how every call is handled, alerts them when an opportunity needs attention, and sactively improves phone performance in both Sales and Service.

Car Wars uses transparent accountability alongside live call insight to create a high-powered phone culture that helps more callers faster and, ultimately, converts more phone calls into booked appointments.
Questions or want to learn more? Contact us at or call 833-756-3365.

About Dealer Process
Dealer eProcess is the industry leader in automotive websites and digital marketing. Dealer eProcess has won dozens of awards and is recognized by the experts as the most technologically-superior website and digital marketing solution for automotive dealers. Along with being a recognized leader in and award-winner, Dealer eProcess has also partnered with the best in the business to offer their dealers the most complete digital solution available. Dealer eProcess is a Google Premier Partner, Yahoo/Bing Select Partner, a Reynolds & Reynolds certified provider, and has partnered with numerous other industry-leading solutions. Dealer eProcess is headquartered just outside of Chicago, IL, and has offices in Washington and Arizona. You can learn more about Dealer eProcess on their website:

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Sidni Williams
Car Wars
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