I am thrilled to join Nikkl at this pivotal time in the company’s growth, said Siciliano. Adding the marketing function to this experienced team of Founders will enable Nikkl to reach investors and employees of unicorns efficiently and at scale.
SCOTTSDALE, Ariz. (PRWEB) December 20, 2022
Nikkl, a minority business enterprise, today announced the appointment of technology industry veteran Cathy Siciliano as Chief Marketing Officer. With more than 20 years of experience leading marketing teams at high-growth companies like Silicon Valley Bank (SVB), eBay, and Minted, Siciliano joins Nikkl at a time when the firm is primed to launch its investment fund in early 2023. As CMO, Siciliano is responsible for creating and executing an integrated marketing strategy and rapidly scaling awareness of Nikkl’s technology platform and investment fund.
“I’m delighted that my sister Cathy has agreed to join us as CMO to drive Nikkl’s marketing and brand strategy during this critical stage of our company,” said Dan Siciliano, CEO and Co-Founder, Nikkl. “She has tremendous experience executing successful go-to-market strategies for leading technology companies and platforms, knows the unicorn company landscape, and understands the unique market dynamics that will be critical to accelerating our ambitious growth plans. She is a fantastic addition to our team and we look forward to tapping her expertise and energy to further fuel our success.”
Siciliano brings a wide breadth of marketing experience to her role as CMO at Nikkl. A startup veteran, she has built marketing teams from the ground up that create business value and growth. Most recently, Siciliano was Director of Channels at SVB. During her tenure at SVB, Siciliano helped develop the SVB brand, implemented client acquisition strategies, and created digital experiences.
Previously, she served as Vice President of Marketing at LawLogix Group where she was responsible for defining the multichannel B2B strategy and creating lead generation and nurture programs. Siciliano also served as Vice President, Marketing at Minted where she owned meeting revenue goals through multi-channel customer acquisition, retention strategies, and programs including consumer messaging, value proposition, and promotions. She also held various roles in the marketing organization at eBay. Siciliano earned her Bachelor of Arts degree from Stanford University and a Master of Business Administration (MBA) from Harvard Business School.
“I am thrilled to join Nikkl at this pivotal time in the company’s growth,” said Siciliano. “Adding the marketing function to this experienced team of Founders will enable Nikkl to reach investors and employees of unicorns efficiently and at scale.”
Nikkl is a minority business enterprise company that provides equity financing to the employees of “unicorns,” private tech companies valued at more than $1 billion. Nikkl helps unicorn employees exercise their vested stock options, and in exchange, Nikkl participates in the equity returns generated by the shares. In this way, Nikkl provides investors access to the equity-based returns of nearly any unicorn while also providing investors with downside protection through collateralization. Nikkl’s approach is unique because Nikkl offers the only solution that effectively addresses each of the employee’s needs, such as tax optimization and liquidity. For more information, visit http://www.nikkl.com.