2Win! Global Releases 2Win Missions Training Programs: A new approach to sales training that delivers unequaled results

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2Win Global has released their new Missions offering. 2Win Missions is a comprehensive sales training curriculum that includes 2Win’s industry-leading workshops, and provides long-term guidance and resources to ensure lasting results.

Too often, sales training companies leave it to their clients to assimilate their concepts post-event. That’s not good enough. Our approach accounts for the reality that mentors and participants are stretched for time.

Effective immediately, 2Win has released their new Missions offering. 2Win Missions is a comprehensive sales training curriculum that includes 2Win’s industry-leading workshops, and provides long-term guidance and resources to ensure lasting results.

"Now and in the future, we want our clients to build on the momentum their team members receive from our innovative sales training and then deliver sustainable results through ongoing resourcing and support," said Daniel Conway, CEO at 2Win! Global. "We have successfully provided the world’s largest technology companies with virtual and on-site instruction of sales skills, and the results they’ve realized have been phenomenal. We are confident that 2Win Missions will help our clients further improve win rates, cash flow, and profitability."

“As we move into 2023, we saw a unique opportunity to provide managers and mentors with ongoing resources and coaching to build on the momentum of a successful workshop,” said Chad Wilson, Vice-President of Curriculum. “Too often, sales training companies leave it to their clients to assimilate their concepts post-event. That’s not good enough. Our approach accounts for the reality that mentors and participants are stretched for time. We've built highly curated resources that allow participants and mentors to continue to drive performance improvements based on the skills and techniques that are most relevant to them throughout the year. Clients that have implemented this long-term approach have realized improvements in win rate of 45% and reduction of deal cycle times of 56% for key accounts.”

The Elimination of Training Evaporation

The infamous "forgetting curve," first documented by Hermann Ebbinghaus, states that, without reinforcement, a significant portion of training will be forgotten within days of an event. "As an organization, our innovative and high-performance methodologies have reduced the impact of the forgetting curve. However, as the worldwide leader of soft-skills training for sales engagement teams, we decided to innovate further. We created 2Win Missions to ensure our clients continue to see strong results long after a workshop is over," stated Mr. Conway. He added, "Many companies don't have the resources to enable front-line managers and team mentors to successfully coach their teams and drive improved performance. A key component of 2Win Missions is an annual program that certifies mentors to reinforce and extend our proven techniques. The resources we provide will help leaders and mentors continuously develop their teams’ skills while minimizing time away from the field. That way, organizations can enable their teams while continuing to drive the activities that convert pipeline into cash." To learn more about 2Win! 's Missions offerings, go to https://2WinGlobal.com/missions.

Founded in 2001, 2Win! Global is the worldwide leader in training technology companies discovery, demo, presentation, client success, storytelling, and executive engagement skills. The company offers a wide range of products and services designed to improve the effectiveness of every client engagement.

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2Win! Global is headquartered in the United States and operates in over 90 countries worldwide.

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Ed Jaffe