Matt is a 15+ year veteran of the fragrance industry and comes to Custom Essence, LLC from Givaudan Fragrance Corporation where he has enjoyed an extremely successful career in various senior commercial roles with both regional and global responsibilities. He has significantly helped to drive strong top-line growth, working in all major product categories with a focus on profitable growth, whitespace opportunities, innovation, and customer partnerships. Most recently, in addition to his commercial responsibilities, he has served as the Integration Project Lead post Givaudan's acquisition of Custom Essence in December 2021. He received his Masters of Business Administration degree from Fairleigh Dickinson University and his Bachelor of Arts degree from Monmouth University.
SOMERSET, N.J., Dec. 23, 2022 /PRNewswire-PRWeb/ -- Custom Essence, LLC today announced the appointment of Matt Soto as the new Head of the company. An experienced business leader, Matt will succeed Prashun Patel and Christian Buccellato and assume responsibilities on January 1st 2023. Through their leadership, Prashun and Christian have been a driving force in the success and growth of Custom Essence, positioning the company as a leader in the mid-market space. Both will remain with the company in newly revised senior leadership positions and be part of the management team. These new roles will allow them to continue having a significant impact on the organization focusing their efforts on the priority areas of creation, innovation, systems enhancement, and operational workflow.
Matt is a 15+ year veteran of the fragrance industry and comes to Custom Essence, LLC from Givaudan Fragrance Corporation where he has enjoyed an extremely successful career in various senior commercial roles with both regional and global responsibilities. He has significantly helped to drive strong top-line growth, working in all major product categories with a focus on profitable growth, whitespace opportunities, innovation, and customer partnerships. Most recently, in addition to his commercial responsibilities, he has served as the Integration Project Lead post Givaudan's acquisition of Custom Essence in December 2021. He received his Masters of Business Administration degree from Fairleigh Dickinson University and his Bachelor of Arts degree from Monmouth University.
"I am honored to have the opportunity to lead Custom Essence into its next chapter of growth and expansion," said Matt Soto. "The Custom Essence brand is well established in the industry and our collective vision is to solidify the company as the go to supplier for the mid-tier fragrance market. We are in a unique position as an independent fragrance supplier with the ability to access the global scale and capabilities of an industry leader like Givaudan. Building upon the talent and creative expertise of Custom Essence, the value creation opportunities ahead of us will provide for a truly unique offering to ensure mutual and sustainable success for our clients."
Commenting on the selection of Soto to lead Custom Essence, LLC, Chief Sales Officer Jack Corley said, "I have had the privilege and honor to work closely with Matt the last 11 months and I am confident with his experience and leadership Custom Essence will continue to thrive and grow in the months and years ahead. He has earned the respect and trust of not only our employees but our customers as well."
Custom Essence, LLC is a custom fragrance manufacturer based in Somerset, NJ. It is a leading mid-sized fragrance company that was founded by perfumers, with a focus on creating high quality fragrances through an artful balance of creativity and extensive technical knowledge.
Media Contact
Jack Corley, Custom Essence, 1 7322496405, [email protected]
SOURCE Custom Essence
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