“The opportunity for our producers to weave real-time social content into their productions is invaluable, and Tagboard’s platform gives us the flexibility to evolve and elevate our storytelling style.” - Mark Levy, SVP of Original Productions and Creative, NBC Sports
STAMFORD, Conn. (PRWEB) February 17, 2022
NBC Sports has selected Tagboard, a leading cloud graphics, and production platform, for its coverage of the XXIV Olympic Winter Games, from Beijing, China, February 2–20, 2022. The announcement was made today by Mark Levy, SVP of Original Productions and Creative, NBC Sports, and Nathan Peterson, Tagboard CEO.
NBCUniversal’s coverage of the 2022 Olympic Winter Games from Feb. 2-20 has featured a Winter Olympics-record 2,800+ hours of coverage across NBC, Peacock, USA Network, CNBC, NBCOlympics.com, and the NBC Sports app. The Opening Ceremony was presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC’s primetime Olympic coverage began the night before the Opening Ceremony on Thursday, Feb. 3. Coverage began on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.
Throughout the Winter Games, NBC Sports producers have used Tagboard’s cloud production platform to incorporate interactive graphics, polls, and real-time social content into its coverage on broadcast, cable, and digital platforms.
The partnership with Tagboard builds on NBC Sports’ commitment to enhance the viewer experience through interactive, digital innovation across social media by integrating thousands of social posts from fans and athletes into a variety of programs and platforms, contributing to NBC Sports’ award-winning storytelling approach.
“We’re thrilled to partner with Tagboard once again,” said Levy. “The opportunity for our producers to weave real-time social content into their productions is invaluable, and Tagboard’s platform gives us the flexibility to evolve and elevate our storytelling style.”
“NBC Sports continues to raise the bar for interactive storytelling and production, and we couldn’t be more excited to partner with them again,” said Peterson. “Stories have always been the fuel for human connection – at the center of our culture and shared experience. By integrating social content from fans and athletes, conducting live polls and more, NBC Sports is crowdsourcing the stories behind the events to create an even more connected experience.”
About NBC Sports:
NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company presents premier content across linear platforms NBC, USA Network, Golf Channel, and Olympic Channel: Home of Team USA, as well numerous digital sites, including Peacock. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, NASCAR, INDYCAR, PGA TOUR, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, Roland-Garros, and many more.
Tagboard is the world’s leading cloud graphics and production platform - used daily by hundreds of media, entertainment, and sports organizations to produce more impactful stories, save time and drive stronger engagement with fans. Tagboard’s proprietary software empowers producers to create interactive graphics and polls to engage viewers; seamlessly discover and add live social media and video content to the stories they’re producing, and instantly amplify those stories with audiences across connected screens and media channels. For more information, please visit http://www.tagboard.com