BRANDS DON'T WIN Wins Another "Best Business Book Award"

BETHESDA, Md., March 16, 2022 /PRNewswire-PRWeb/ -- With an impressive eight awards in the best business book, gold medal, and reader's favorite categories, Stan Bernard's Brands Don't Win: How Transcenders Change the Game has become the best-kept secret in business books for 2022.

Today, the Independent Press Award has recognized BRANDS DON'T WIN: HOW TRANSCENDERS CHANGE THE GAME by Stan Bernard, MD, MBA as the overall 2022 Winner in the category of "Best Business Book." The worldwide competition is judged by experts from different aspects of the book industry, including publishers, writers, editors, book cover designers and professional copywriters.

Brands Don't Win has now won eight international or national book awards only four months after publication, including the prestigious "Best Business Book" by the Firebird Book Award and the New England Book Festival. The Pinnacle Book Achievement awarded Brands Don't Win with its "Best Strategy Book" while the Independent Press Award also awarded the book its "Best Sales/PR/Marketing Book." Readers' Favorite and the Nonfiction Book Association both awarded the book with its Gold Award.

"I'm honored to have been presented with these awards for my book," Dr. Bernard said. "I'm passionate about helping companies rise above their rivals and own their markets buy using the proven, powerful Transcender System to play a game only they can win. Importantly, Transcender companies like Amazon, Starbucks, and Tesla as well as emerging players do not play the traditional branding game. They create their own game and force competitors to play by their rules."

Brands Don't Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step-by-step how to use and apply the Transcender System, considered by top executives to be the world's most powerful winning system for companies and their products.

The book has been featured in the top book lists of Forbes, Entrepreneur, and Inc. magazines. Forbes said "Maybe you've been playing by the rules. Stan Bernard would suggest you stop…. Throughout Brands Don't Win, Dr. Bernard will take you through what he calls his Transcender System™ so you can finally ditch tradition in favor of reinvention. If you're not satisfied by going with the flow, this book will ignite your desire to do more, become unique, and make a successful splash."

Inc. magazine stated, "Stan Bernard trademarks The Transcender System -- a new approach to business that ditches traditional branding for something that will help companies triumph. Likening the approach to a political campaign, Brands Don't Win will show you how to change the game -- and trounce all comers."

About the Author

Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and best-selling author. He is the president of Bernard Associates, LLC, and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business where he taught marketing to MBA students for 14 years. He has been featured on television and in leading publications, including the Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his Medical Degree from Baylor College of Medicine.

Media Contact

Stan Bernard, Bernard Associates, 1 908-304-2888, [email protected]

SOURCE Bernard Associates