Extreme industry-wide demand for talent development resources + content prompts launch of three-part global series with participants from around the world.
NEW YORK, April 5, 2022 /PRNewswire-PRWeb/ -- The ANA's Global CMO Growth Council today announced it will hold its second "Global Day of Learning" to offer insights, innovations, and best practices from leading marketers around the world.
The event marks the next phase of the Growth Council's global learning initiative and builds on the success of its first-ever Global Day of Learning in September 2021 when over 12,000 marketers from 85 countries participated in a full 24-hours of learning.
Marked as the largest global event in ANA's history, and the most impactful learning movement ever launched, last year's Global Day of Learning sparked a continuous momentum—the call for access to all the content contributed from world-class experts and innovators throughout the day did not go unheard. The strong desire amongst the industry for ongoing recommitment and elevation of talent development opportunities was undeniable.
"We are turning that moment into a movement. The ANA recognizes that marketers must play an increasingly vital role in helping to drive economic growth. As the industry's leadership body, we must create every opportunity possible for marketers to harness the very best innovations that will help them operate at peak potential," said Bob Liodice, CEO, ANA.
The Global CMO Growth Council's bold mission is to train the world, and therefore they have expanded the single day format into a full year of learning. The new initiative will include three Global Events tied to key priority areas indicated by the marketing industry – Media, Creativity, and Data & Technology.
Beginning with Global Day of Learning - Media, on April 19, learning sessions will feature key takeaways from the 2022 ANA Media Conference, SeeHer's fourth annual SheFront, and facilitated sessions from media experts. The series will mobilize the CMO community with a continuous stream of growth-focused forums to give marketers the best opportunity to learn from each other and from marketplace developments.
Highlights of Global Day of Learning - Media include:
LIVE WORKSHOP
- Reaching Your Audience in a Post-Cookie World presented by Kevin Bauer, the Data and Identity Strategy Lead at Prohaska Consulting
MASTERS SESSIONS
- The Fourth Annual SeeHer SheFront
- Analytics and Creativity, the Future of Media and Marketing, presented by the Institute for Real Growth (IRG)
- Global Media Leadership Panel: Trends in Media
- Global Media Leadership Panel: Careers in Media
- Dentsu: Attention economy
- Key learnings from the MediaSense Media 2025 Study, presented by David Strome, Client Development Director at MediaSense
- Highlights from the 2022 ANA Media Conference
- Keynote from the ANA 2022 Media Conference presented by Marc Pritchard, Chief Brand Officer at P&G
ON DEMAND CONTENT AVAILABLE ALL DAY
- SeeHer SheFront Media Sessions - Hosted by SeeHer Media Members: A&E Networks, AMC Networks, Discovery Networks, Disney, Dotdash Meredith, FOX, iHeartMedia, Meta, NBCUniversal, and Paramount Leading media organizations share their commitment to increasing the accurate portrayal of women and girls in media and showcase mission-aligned programming and initiatives.
- Meta: Culture Rising
- ANA Marketing and Training Development Center
- Yale
- Pace PR
The Growth Council will be doubling down on talent development opportunities and evergreen content throughout the year. The ANA recognizes the importance of the role that continuous learning plays in helping marketers to lead the world forward. Following the Global Day of Learning, the ANA has partnered with leading industry players including IRG to launch innovative and ongoing initiatives. This partnership, the CMO Leadership Program, connects participants with invaluable growth learning, benchmarking data, leading practitioners and experts, and industry best practices.
Training the world is a mission that benefits from collaboration and diversity of ideas. By connecting the world's premier media leaders, creatives, technologists and innovators with the marketing practitioners fueling the industry every day, the Growth Council aims to raise the bar for the entire industry.
Global Day of Learning is available at no cost to anyone in the marketing industry, including interns, students and professors. To register for free, please go to ANA.net/ANAmediaday22
ABOUT THE ANA GLOBAL CMO GROWTH COUNCIL
The ANA's Global CMO Growth Council, formerly known as the ANA Masters Circle, is a partnership between ANA and Cannes LIONS and represents over 1,200 chief marketers worldwide. Chaired by Marc Pritchard, chief brand officer at Procter & Gamble, the leadership team includes 50 chief marketers from the world's top brands. Since its launch in 2018, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. It is a community of influential and distinguished marketing leaders addressing key issues facing CMOs, their companies, and all of the stakeholders they serve. Chief marketers hold a privileged responsibility to accelerate broad and bold initiatives that will lead to lasting benefits for their brands, their customers, and our global society.
Media Contact
Rose Levy, ANA, 1 2022621635, [email protected]
SOURCE ANA
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