Level 77 Music Broadens its Global Scope by Signing Multiple Deals with Established Music Licensing Platforms

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Atlanta-based music company Level 77 Music expands its presence via new partnerships with Alpha Libraries, proTunes and Songtradr.

Atlanta-based music production company Level 77 Music is building upon its already rapid global growth with the announcement of deals involving multiple platforms to expand its presence in the music production and licensing world. By partnering strategically across various music licensing platforms, Level 77 Music has positioned itself as a premier resource for commercial music, film scores, music for ads, and much more.

The company’s expansion now includes a partnership with Alpha Libraries for Radio, hosted by Source Audio’s stalwart cloud-based music search and delivery system, marking a robust addition to Source Audio’s collection of over 150 premium music libraries and labels.

“We're getting a lot of great comments on the new Level 77 libraries,” says Steve Wall, VP of Radio & Library Services at Alpha Libraries for Radio. “I programmed and produced CHR stations for over 30 years and have discovered lots of great tracks on [Level 77 Music’s libraries] that are as good if not better than what the record labels are working for airplay today. Someone might even discover a hit record here.”

Level 77 is also excited to announce a deal with proTunes—a global transaction platform and marketplace that connects music rights holders, buyers, media distributors, and performance rights organizations. This collaboration boosts proTunes’ strong catalog with the first-class production Level 77 is known for, providing them an enhanced diversity of music for use in film trailers, stock footage, YouTube content, sync licensing, and beyond.

“We are very excited to have Level 77 Music on the proTunes platform,” says Bobby O'Reilly, CEO of proTunes. “The breadth of their vocal catalog is top tier and their extensive work in dance, pop, and EDM is very culturally relevant given the need for so much creative content on the social platforms by brands."

Equally exciting is the unveiling of deals signed with the innovative digital content marketplace Disco, as well as Songtradr, the world’s largest B2B music licensing marketplace. Disco’s essential services to publishers, broadcasters, agencies, brands, app developers, and more is integral for the ongoing evolution of Level 77 Music’s trajectory. Songtradr’s clients include Netflix, Nickelodeon, Taco Bell, Microsoft, and the ABC network. They have displayed an industry-leading capability to connect artists with brands, advertisers, film/TV production, and more, and are poised as a sturdy partner to Level 77 Music’s expansionary vision.

“Songtradr is excited to partner with Level 77 and bring their high-quality music to our users' next YouTube video, Twitch broadcast, or podcast,” says Amanda Schupf, Sr. VP Global Creative for Songtradr. “Our users span from content creators to enterprise clients, so the diversity and breadth of their tracks is fantastic for our platform."

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Heather Henderson