Vermont Cider Company's Woodchuck Hard Cider Announces Earth Month Initiatives
Vermont Cider Company's Woodchuck Hard Cider Announces Earth Month Initiatives. Woodchuck Commits to Reducing Plastics and Aligns with American Forests.
MIDDLEURY, Vt., April 28, 2022 /PRNewswire-PRWeb/ -- Woodchuck Commits to Reducing Plastics and Aligns with American Forests
In observance of Earth Month and Earth Day, Woodchuck Hard Cider, the brand that started the American cider revolution in 1991, is pleased to share that it has prioritized its commitment to reducing plastics by introducing new packaging. Now in effect, Woodchuck's award-winning cider portfolio, which includes Amber, Bubbly Pearsecco, Mimosa, Berry Snap, Sangria, Granny Smith, Bubbly Rosé and Pumpkin, has done away with plastic carriers for its 6 packs of 12.0z cans and has switched to 6 pack cartons.
Furthermore, in addition to removing plastics from Woodchuck 6 packs, the company is pleased to align with American Forests, a non-profit organization leading the movement to reforest America. From cities to large, rural landscapes, Woodchuck supports their Resilient Forests Program via a social media campaign, which kicked off earlier this month. For every follow, like, share and comment on Woodchuck's April 1st Instagram post, the company will be donating $1 to the Resilient Forests Program through the end of this month. Every dollar donated supports the planting of one tree. A direct link to the campaign post can be found here: https://www.instagram.com/p/Cb0XDhQspgp/
"Through this transition, we will be reducing the use of an estimated 55,000 lbs. of plastic per year. Woodchuck is committed to preserving the environment as our fans recreate in our lakes, rivers, forests, and oceans. We are proud to be able to take this step in reducing plastics in our packaging and partnering again with American Forests as we continue to strengthen our commitment to preserving the environment," says Bridget Blacklock, Chief Commercial Officer, Vermont Cider Company.
About Woodchuck Hard Cider
As America's original hard cider, we have always done things our own way, forging a tradition of quality and craftsmanship with every cider batch we craft. At Woodchuck, our Cider Makers meticulously oversee the details of every cider before any can, bottle or keg leaves our Cidery. It's this special attention and passion for cider that ensures we always deliver a premium hard cider that is true to our roots. Enjoy the brand that started the American cider revolution.
About Vermont Cider Company
We reinvigorated American hard cider in 1991 and continue to lead the category through our commitment to crafting innovative and refreshing hard ciders. Vermont Cider Co. crafts a variety of ciders for a variety of consumers. Our portfolio is as diverse as our fans. There's iconic Woodchuck, fruit-forward Wyder's as well as the classic Magners and Blackthorn, rounding out our import offerings. In 2021, Vermont Cider Co. introduced Day Chaser, a spirit based RTD canned cocktail.
Media Contact
David Mandler, Woodchuck Hard Cider, 1 2035611241, [email protected]
SOURCE Woodchuck Hard Cider
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