GroGuru Adds Service Provider Partners to Accelerate Growth

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Addition of three regional service providers increases market focus in 16 US Midwest states

GroGuru strategic water management

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We are thrilled to have Aqua Intelligence, Sustainable Hydrology, and Western Prairie Ag join the GroGuru family as regional service providers, which significantly expands GroGuru's deployable coverage footprint.

GroGuru, Inc., a technology leader in strategic irrigation management, recently added three service provider partners as part of an effort to accelerate its market penetration strategy in the US Midwest Region. These service providers will focus on expanding GroGuru’s already strong dealer network in the Midwest, with a specific focus on Texas, Oklahoma, Arkansas, Louisiana, Kansas, Nebraska, Missouri, Iowa, Illinois, Indiana, North Dakota, South Dakota, Minnesota, Wisconsin, Ohio, and Michigan. This Midwest region is the heartland for growth of broad acre row crops, like corn and soybeans, but also represents additional crop types that can benefit from the deployment of GroGuru’s breakthrough water management solutions. There are 273,000 acres of harvested cropland, of which 28,000 acres is irrigated. This represents 75 percent of the total farmland acreage and over 50 percent of the irrigated acreage in the Unites States.

The three service providers, Aqua Intelligence, Sustainable Hydrology, and Western Prairie Ag, have regional domain expertise and significant technical expertise in GroGuru’s solutions, namely GroGuru® WUGS, which uses GroGuru’s patented wireless underground system that enables the permanent installation of soil sensors in annual field crops, and GroGuru® InSites, a market leading software as a service (SaaS) solution that helps farmers make water management decisions to maximize crop yield while more efficiently using scarce resources like water, energy and fertilizer.

“We are thrilled to have Aqua Intelligence, Sustainable Hydrology, and Western Prairie Ag join the GroGuru family as regional service providers, which significantly expands GroGuru's deployable coverage footprint,” said Patrick Henry, president and CEO of GroGuru. “GroGuru provides a hardware-enabled software as a service (SaaS), where we collect data at the root zone of the crop, pass that up to the Cloud, apply machine learning and artificial intelligence, and other information from our partners like weather forecasts and crop models and how much irrigation water is provided, and then we provide insights to farmers about when and how much to optimally irrigate their crops. Farmers that are currently using the GroGuru solutions love the results, and the timing was right to bring these service providers onboard to accelerate our market growth.”

"We formed Aqua Intelligence because we wanted to provide the technology that our farmers and dealers need to harness the power of their soil,” said Daniel "Boone" Raney, Principle at Aqua Intelligence. “We love how the GroGuru InSites platform really allows us to unlock that potential; and our partnership with GroGuru also allows us to provide wider technical support, which is a win-win for both companies."

"At Sustainable Hydrology we really believe in promoting good agronomy and soil health, and in such a dry environment as ours, irrigation management is a critical component,” said John Brewer, Principle at Sustainable Hydrology. “The precise control, ease of use and scalability provided by the GroGuru InSites platform really allows us to provide an extremely high level of service to our customers and dealers, which is key to our business."

"I have worked in this industry for over 10 years and every year we used to have to install and remove probes - which I used to really hate. However, now that I can use the permanent probes from GroGuru, it is one and done, which really allows me to grow my business,” said Eric Betschart, Principle at Western Prairie Ag. “The growers also really like the year-round data and not having to pay for installation every year."

About GroGuru

GroGuru, Inc. is a privately held company based in San Diego, CA, founded in 2014. GroGuru supplies precision soil and irrigation monitoring and management systems to the commercial agriculture industry. GroGuru is all about strategic irrigation management, helping farmers make more money by increasing crop yield and more efficiently using water in a sustainable way.

GroGuru has a patented wireless underground system (WUGS) for soil monitoring, an AI-based recommendation engine in the Cloud, and an intuitive farmer-friendly user interface that farmers can access on their tablet, computer, or mobile device. GroGuru sells an innovative hardware-enabled subscription-based solution to farmers that enables optimal irrigation, as well as a software as a service (SaaS) marketed as GroGuru® InSites.

GroGuru’s patented WUGS technology enables the permanent installation of soil sensors, even in annual field crops. GroGuru has been a part of the OCTANE LaunchPad, EvoNexus, AgLaunch, the Yield Lab, SVG-Thrive and Plug & Play AgTech accelerator programs.

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