“Semihandmade and Caesarstone are brands that consumers want — and love. And selling Caesarstone surfaces along with cabinet fronts makes the Semihandmade customer experience even richer,” said Beth Brenner, president of Semihandmade.
LOS ANGELES (PRWEB) May 25, 2022
Semihandmade, the leading home remodeling brand known for pairing stylish doors with IKEA cabinets, today announced a partnership with Caesarstone, pioneer of quartz surfaces, helping Semihandmade customers realize their dream spaces by providing a one-stop shopping experience for all things home renovation.
Both pioneers in the home renovation industry, Semihandmade’s selection of high-quality doors and Caesarstone’s beautiful quartz surfaces, sourced from raw materials with unparalleled durability, collectively have the power to transform a room.
“Renovation projects can be overwhelming, so it goes without saying that when customers come to us for cabinet fronts, they also ask if we sell countertops, hardware, shelving and the like,” said Beth Brenner, president of Semihandmade. “It didn’t make sense for us to add surfaces to our offerings unless we could partner with one of the industry’s best resources, one that beautifully blends design and durability. Caesarstone was at the top of that list, and we are thrilled to be offering their surfaces to Semihandmade customers.”
While Caesarstone is typically sold through a network of local kitchen and bath dealers, this partnership with Semihandmade is a new, unique type of retail alliance for the surfaces brand. Thanks to Caesarstone’s proprietary software platform, Caesarstone Connect, this partnership makes the order process seamless for Semihandmade customers when they buy their countertops to go along with their cabinet fronts from Semihandmade. The Caesarstone Connect platform is a one-stop-shop that offers faster turn-around and quality guaranteed by only the best industry fabricators. Additionally, Semihandmade’s Customer Experience team has been trained by the Caesarstone Connect Team to answer any questions, provide price quotes and place countertop orders. After an order is placed, Caesarstone connects customers to a local fabricator who measures and installs their new surfaces.
“Caesarstone has been providing the best quartz material since 1987, and now we offer the best way for our customers to sell it to their customers through Caesarstone Connect™,” said Ken Williams, CEO and President, Americas. “It’s a true differentiator in our industry and is already proving to be a valuable sales tool for retailers, helping to simplify the design process.”
The debut of Caesarstone is part of the launch of Semihandmade’s new Marketplace, offering high-end, design-centric brands that make Semihandmade a one-stop shop for all things home makeover. Launching May 24, customers will now not only be able to shop Semihandmade’s cabinet fronts and Caesarstone surfaces, but also decorative hardware from brands like Rejuvenation and kitchen and bath accessories from Hawkins New York, as well as other renovation-related products from soon-to-be-announced brands — all in a single destination.
“Semihandmade and Caesarstone are brands that consumers want — and love. And selling Caesarstone surfaces along with cabinet fronts makes the Semihandmade customer experience even richer,” continued Brenner. “In our quest to become a full-scale resource for kitchen renovations (and other rooms in the house!), this is a timely and important step forward.”
To shop the Semihandmade x Caesarstone collection, please visit http://www.semihandmade.com/caesarstone.
Founded by John McDonald, a former screenwriter, Semihandmade launched in 2011 with the goal of using IKEA cabinets as a base for handmade craftsmanship at a competitive price. Since then, Semihandmade has grown to over 80 employees, shipped 20,000 projects across the US, and opened design centers in NY, LA and Chicago. In 2021, Semihandmade launched BOXI, the first American-built, direct-to-consumer cabinet system for the entire home. The company has ranked among Inc. Magazine's fastest-growing private companies every year since 2015, and exceeded $20MM in revenue in 2021.
Caesarstone is a leading manufacturer of premium quality quartz surfaces. Established in 1987, the company pioneered high-quality surfaces utilizing advanced technologies and expertise. Caesarstone continues to lead the industry with new trends and colors of high quality surface consisting of up to 90% quartz, they retain the cool tactile qualities of nature’s strong stones with enormous application possibilities including kitchen countertops, bathroom vanities, wall paneling, furniture and more. Caesarstone offers a product that is highly functional, design forward and beautiful. The unique and rich variety of colors, patterns and textures enable customers to find their ‘ultimate surface’ and create their own unique space. Caesarstone’s extensive designs are constantly evolving and developing to meet the latest global trends and the highest level of international quality standards.