FOREST GROVE, Ore. (PRWEB) June 15, 2022
As part of the brand’s new multi-year partnership with the Big 12 Conference, Old Trapper is expanding into the online gaming market with the Old Trapper Big 12 Showdown Featuring Fortnite.
Old Trapper’s branding will be featured throughout the tournament in sponsor integrations and players will have opportunities to win Old Trapper jerky products. Championship finalists and the confirmed commentators, Oliver “BassFromThePast” Bass and Sophie “ApplesOzz” Corizzo, will be wearing Old Trapper branded gear throughout the tournament. The registration launch date for the championship was June 9th with the tournament taking place on June 25.
“This new expansion into the competitive online gaming market is one that we have been working towards and we are excited to be launching it as part of our expanded sponsorship with the Big 12,” said Robert Leary, Chief Marketing Officer of Old Trapper. “We are excited to engage with the gaming community and we’re looking forward to cheering on the competitors and keeping them fueled up with the best beef jerky on the market as they battle it out for the Big 12 Showdown title.”
The Big 12’s relationship with Old Trapper was secured by Big 12 Sport Properties, the LEARFIELD team dedicated to the Conference as its sponsorship rights holder. The Old Trapper Big 12 Showdown will be produced and executed by LevelNext, LEARFIELD’s award winning esports division.
About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit http://www.OldTrapper.com.
About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. In its 26th year, the Conference has produced over 720 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for over 700 individual NCAA titles and 76 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference), Instagram (Instagram.com/big12conference/) and YouTube (YouTube.com/Big12Conference).