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      Laird Superfood Enters the Snack Category with New Plant-Based Protein Bar


      News provided by

      Laird Superfood

      Jul 26, 2022, 08:00 ET

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      Laird Superfood
      Laird Superfood

      Leading Superfood Brand Launches Plant-Based Protein Bar with Adaptogens to Put Functional Fuel in the Palm of Your Hand

      SISTERS, Ore., July 26, 2022 /PRNewswire-PRWeb/ -- Laird Superfood, Inc. (NYSE American: LSF), known for its collection of simple, functional real foods made with clean ingredients, announced today the launch of Laird Superfood Plant-Based Protein Bar with Adaptogens. The new Plant-Based Protein Bar marks the brand's initial entry into the snack category, meeting consumers' demands for more functional superfoods in their diets with the convenience and superior taste Laird Superfood is known for.

      With functional, real-food energy at the heart of the brand, each Laird Superfood Plant-Based Protein Bar is formulated to go above and beyond for today's active, busy consumer with 10 grams of plant-based protein from peas, hemp seeds and pumpkin seeds, 6 grams of dietary fiber and all 9 essential amino acids at naturally occurring amounts, plus the added benefit of adaptogens from chaga and lion's mane extracts. Like all Laird Superfood products, what's in these protein bars is just as important as what doesn't make the cut, which is why there are absolutely no artificial flavors, colors or preservatives ever.

      "Laird Superfood has led the functional food category for years offering functional coffee blends, award-winning superfood creamers, drinks mixes, and supplements. Now with the growing number of consumers interested in plant-based snacks made from real food ingredients tailored to fit their specific diets, we've created a convenient protein-packed snack that will power them through every daypart," said Jason Vieth, President and CEO of Laird Superfood. "Aligned with our belief that delicious foods should always nourish, fuel and help you be your best, this is not your average protein bar it's great-tasting functional fuel available at the palm of your hand."

      Laird Superfood Plant-Based Protein Bars are available in four delicious flavors — peanut butter, peanut butter chocolate chip, chocolate mint and lemon almond — and can be purchased online at LairdSuperfood.com. The product is priced at $2.69 for a single bar, $9.99 for a 4-pack, and $24.95 for a 24-pack.

      About Laird Superfood
      Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The Company's products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. Laird Superfood's offerings are environmentally conscientious, responsibly tested and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

      Media Contact

      Stephanie Jerome, Laird Superfood, 1 6267336397, [email protected]

      SOURCE Laird Superfood

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