Rachio users achieve environmental milestone of 50B gallons of water saved through optimized irrigation
New Rachio research shows homeowners are changing habits to save water
DENVER, Aug. 10, 2022 /PRNewswire-PRWeb/ -- Approximately 45% of the US is in a drought, making the need for water-saving solutions especially pertinent. Tech innovator and smart sprinkler company Rachio has now helped US homeowners save 50 billion gallons of water and counting, with its water-efficient sprinkler controllers. Connected technologies are now standard in American society, and companies like Rachio have harnessed this technology to make a positive environmental impact.
"By using Rachio Smart Sprinkler Controllers to automate their outdoor watering schedules, our customers have saved more water than a full week of Niagara Falls' water flow," said Kim Sentovich, Rachio CEO. "50 billion gallons is a big milestone, so we're celebrating our customers while contributing to the greater goal of water conservation."
Rachio helps customers save water through smart scheduling and features such as "skips" that know when to water, and when not to, depending on the weather, wind, and other factors. As close to half the country faces drought conditions, new Rachio research shows many homeowners are changing their watering habits.
In a survey of 1,076 US homeowners, one-third are currently living with water restrictions due to drought conditions. Despite this historic megadrought, a surprising one in five US homeowners (20%) surveyed are unaware that many states have water restrictions today due to drought conditions in their region.
Impact Drives Action
Lawns and gardens make up about 30% of US household water usage and up to 60% in dry climates, so it's critical that Americans reduce outdoor water consumption. Rachio's research shows that homeowners dealing with drought and water restrictions are much more likely to take action to curb their water usage.
- Homeowners in areas with water restrictions are three times as likely to have adjusted their landscaping to limit water usage, versus those without restrictions (32% vs. 11%). Landscaping changes can include xeriscaping, zeroscaping, or swapping plants for more drought-resistant varieties.
- An additional 52% of homeowners in areas with water restrictions plan to make landscaping changes to move toward more drought-resistant options.. Only 24% of homeowners who are not facing watering restrictions plan to proactively make their landscapes more drought-resistant.
- Nearly 20% of homeowners with water restrictions have removed lawns, which tend to have high water needs, versus 6% living without restrictions.
- Homeowners in drought areas are also 2.5 times more likely to have a smart irrigation controller (24% vs. 10%), and 3.5 times more likely planning to install one (24% vs. 7%). Smart irrigation controllers like Rachio water more efficiently and skip unnecessary watering cycles, ultimately combatting water waste.
- Of the homeowners living with current water restrictions, 70% fully comply with local watering guidelines. Meanwhile, 12% admit to having run extra watering cycles, 9% are struggling to comply with local restrictions, and 4% state they will not comply.
Since its inception in 2014, Rachio has focused on using technology to make sustainable water use and yard management simple, efficient and automatic. In addition to saving 50 billion gallons of water, the company's best practices in water savings and positive environmental impact helped it achieve the official B Corp recognition of "Best for the World 2022."
The EPA estimates that up to 50% of the water Americans use outdoors is wasted due to inefficient irrigation methods and systems. Rachio acknowledges that swapping out old sprinkler timers for smart sprinkler controllers is just one step on a long journey toward water efficiency.
"Our goal at Rachio is to continue to educate about the importance of smarter water conservation, which we believe leads to action," Sentovich added. "While smart irrigation controllers are a key piece of the solution, we encourage people to make smart, sustainable decisions about their landscaping overall."
Please find more survey insights, including gender and regional insights, in the press kit here.
About Rachio
Rachio is a mission-driven company leveraging technology to increase sustainable water use and make yard management effortless. Pioneering the smart irrigation category in 2014, Rachio continues to lead the market with its third generation of smart irrigation controllers, intelligently delivering the right amount of water for a yard to thrive and saving homeowners - and the planet - billions of gallons of water. For more information, please visit http://www.rachio.com.
Media Contact
Rachio PR, Crafted Communications, 1 2133127670, [email protected]
SOURCE Rachio
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