Premier asthma and allergy product certification group proud to share its essential mission during annual textile industry event.
WASHINGTON, Sept. 29, 2022 /PRNewswire-PRWeb/ -- During the New York Home Fashion Market Week 2022, Allergy Standards Ltd. (ASL) was excited to share their latest work as an industry leader in certifying bedding products as a healthier option for people affected by allergies and asthma.
ASL's asthma & allergy friendly® Certification Program is a unique collaboration with the Asthma and Allergy Foundation of America (AAFA) that assists consumers, especially ones who experience allergies and asthma, in identifying products that have a scientifically tested impact on indoor air. This collaboration brings together the expertise of ASL in the science of developing standards for indoor air quality and in testing products to meet those standards. AAFA contributes its experience as the oldest and largest non-profit patient advocacy group representing the 65 million Americans who have asthma and allergies.
With more Americans experiencing allergies and asthma from longer and more intense allergy seasons, the asthma & allergy friendly® Certification Program has become increasingly crucial for bedding manufacturers. Research shows that consumers trust that products with the Certification Mark are proven to reduce asthma and allergy triggers. Retailers have come to demand this Certification Mark for their educated consumers.
"There are many products that claim to help control allergens and irritants," said Dr. John McKeon, ASL CEO. "However, some products make false or exaggerated claims. As a result, consumers are often unsure what products are the best choice. By understanding product claims, consumers can make more informed decisions about their purchase, creating a better indoor environment for themselves and their loved ones." he continued.
The asthma & allergy friendly® Certification Program's annual consumer research consistently shows that the bedroom is where families are most concerned about asthma and allergy triggers. This is the key message that the ASL leadership brought to bedding manufacturers and retailers at NY Home Fashion Market Week. The event showcased some of the latest and greatest textiles for key retailers in the showrooms of Home Fashion Product Association members (HFPA).
"We are pleased to be a part of this amazing event that brings together so many leaders in the home textile industry," said Dr. John McKeon, ASL CEO. "Events like this allow even more industry leaders to learn about why certified bedding is an important consideration for reducing triggers of asthma and allergy in the home. And it's not just those affected by allergies that benefit from CERTIFIED asthma and allergy friendly® products. These products promote a healthier indoor environment for everyone in the household."
"Market week also enabled us to meet up with many of our certification clients, including Pegasus, Indo Count, and Downlite," said Dave Morrissey, ASL CIO.
Organized by the HFPA, FIT (Fashion Institute of Technology) and Home Textiles Today, the Trailblazers and Titan's Gala, sponsored partly by ASL, offered networking opportunities and fun along with a raffle and auction. ASL contributed to the scholarship program run by the HFPA Foundation, and contributed a CERTIFIED asthma & allergy friendly® LG air cleaner to the silent auction.
"ASL's mission is to help people create the healthiest possible indoor environment through science, certification, and education," McKeon said. "At Market Week, we made efforts to expand our textile client base and retailer awareness, in order to become the first choice in asthma and allergy product certification.
About the asthma & allergy friendly® Certification Program
The asthma & allergy friendly® Certification Program is a unique, groundbreaking collaboration between the Asthma and Allergy Foundation of America and Allergy Standards Limited. This program helps people make informed purchases for a #healthierhome. The Program tests household products against strict standards. Products passing these tests, earn the CERTIFIED asthma & allergy friendly® mark. Certified products include air cleaners, bedding, cleaning products, flooring, paints, vacuum cleaners, washing machines and more. Visit aafa.org/certified for more information.
About ASL
Our mantra is design thinking and innovation for the air aware consumer. As an independent, international certification company, we create peer-reviewed, scientific standards for a wide range of products and services to determine their impact on indoor air quality. ASL's intellectual property portfolio includes unique protocols for products to be CERTIFIED asthma & allergy friendly®. Our mission is to improve lives by empowering people to create the healthiest possible indoor environment through science (ASL Standards), education (ASL Academy) and innovation (ASL Institute). http://www.allergystandards.com/
About AAFA
Founded in 1953, AAFA is the oldest and largest non-profit patient organization dedicated to saving lives and reducing the burden of disease for people with asthma, allergies and related conditions through research, education, advocacy and support. AAFA offers extensive support for individuals and families affected by asthma and allergic diseases, such as food allergies and atopic dermatitis (eczema). Through its online patient support communities, network of local chapters and affiliated support groups, AAFA empowers patients and their families by providing practical, evidence-based information and community programs and services. AAFA is the only asthma and allergy patient advocacy group that is certified to meet the standards of excellence set by the National Health Council. For more information, visit aafa.org.
Media Contact
Sarajane Sparks, asthma & allergy friendly® Certification Company, 1 212-252-2109, [email protected]
SOURCE Allergy Standards Ltd.
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