The 20th Eurocom Worldwide Annual Conference, held in Lisbon October 19-21, 2023, focused on how PR agencies can adapt to global economic and technology disruptions as well as benefit from generational changes and new working environments.
LISBON, Portugal, Oct. 24, 2023 /PRNewswire-PRWeb/ -- The 20th Eurocom Worldwide Annual Conference, held in Lisbon October 19-21, 2023, focused on how PR agencies can adapt to global economic and technology disruptions as well as benefit from generational changes and new working environments.
The lively discussions among the 26 delegates from across Europe, the United States, Latin America and AsiaPacific explored the challenges of imbalanced HR markets, hybrid working structures, the changing demands of Gen Z as well as the potential of AI and ESG for the PR industry. Another session focused on key profitability drivers in times of inflation, fluctuating budgets and rapidly transforming agency models and service offerings.
Gabriel Marketing Group founder and CEO Leah Nurik presented "The Future PR Agency: What might it look like?" Nurik's presentation covered how the PR world is changing, why the B2B technology and media industries are faltering, and why the rise of commoditized PR services demands PR agencies pivot now and how they should focus on measurable and intangible differentiation to achieve success.
Highest Global Coverage and Business Activities
"Our global network community is stronger and more engaged than ever despite the political and economic risks and uncertainties that we are facing all around the world," said Isabel Radwan, Network Director of Eurocom Worldwide. "We currently have a record 31 member agencies covering 91 countries on all five continents with an increase of 30% of business activities and knowledge exchange over the past three years."
New Members in 2023
Eurocom Worldwide has recruited three new member agencies in 2023: Media em Movimento covering Portugal as well as 7 African CPLP countries; The Recognition Group covering Australia and New Zealand; and AJ (Alurralde Jasper) in Argentina with a network of 10 PR agencies across Latin America.
Agency of the Year 2023
Media em Movimento in Portugal was selected Agency of the Year 2023 for their outstanding contribution to the network including the hosting of this year's Annual Conference in Lisbon. Furthermore, founding member EMG in Benelux and China was honored for its 20th membership anniversary, and HL.COM in France for its 10th anniversary as a member of this global PR community.
Introduction of New Deputy Chairman
Network Chairman Robin Baker announced the appointment of Mike Maynard, CEO of UK member Napier, as an additional Deputy Chairman alongside Christoph Schwartz, CEO of Schwartz Public Relations in Germany, who has been Deputy Chairman for more than 15 years.
Network Director Isabel Radwan was honored with the "Person of the Decade" Award for her significant contribution to the development of Eurocom over the past 10 years.
About Eurocom Worldwide
Eurocom Worldwide was established in 2002 and is today one of the leading global networks of independent, privately owned PR and marketing communications agencies. Our member agencies specialize in B2B communications with a unique focus on key technology, industrial and commercial sectors. Eurocom Worldwide has 31 member agencies comprising over 800 communications specialists in 54 national capitals and centres of commerce around the globe. Our scope of business exceeds more than 1200 client enterprises and organizations in 91 countries across all five continents. For more information, please visit http://www.eurocompr.com.
Media Contact
Michael Tebo, Gabriel Marketing Group (for Eurocom Worldwide), 571-835-8775, [email protected]
SOURCE Eurocom Worldwide
Share this article